Know your fans using AI for Marketing

Know your fans using AI for Marketing

Making a Scene Presents - Know Your Fans: How AI Analytics Shows You Who to Market To (and How)

Picture this. You’ve just dropped your new single. You check your stats on Spotify, maybe glance at YouTube views, and you’re left wondering—Who’s actually listening to my stuff? Are they in your hometown? Across the country? Maybe on the other side of the world?

Most indie musicians have asked these questions at some point. The thing is, guessing who your fans are is kind of like throwing darts blindfolded. You might hit something now and then, but you’re mostly just hoping for the best. That’s where AI analytics comes in to lift the blindfold.

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