Demographics Decoded - Unveiling the trends shaping your future21 Loka 2025

Forget Smashed Avo – This Is Australia's New Obsession

Move over smashed avo and lattes – Australia has a new obsession. The fastest-growing retail sector isn't cafés, restaurants, or even liquor. It's wellness.

Today, we examine how demographics, particularly the aging Baby Boomer population and the rising Millennial generation, are shaping these trends.

The conversation highlights the growing importance of wellness in consumer spending, surpassing traditional leisure activities like dining out and drinking.

The discussion also touches on the implications for businesses and property investors looking to capitalise on these trends in the future.

Takeaways

· Australia's fastest growing retail sector is wellness.

· Australians have spent $36 billion more on health and wellness than on cafes.

· Baby boomers are increasingly investing in wellness as a form of insurance for their health.

· The aging population is driving up spending in the wellness sector.

· Wellness is now viewed as a luxury rather than a necessity.

· Consumer spending on cafes and liquor is still significant but is being overshadowed by wellness.

· The millennial generation is entering their highest spending phase, impacting wellness spending.

· Demographics provide insights into future spending trends and consumer behavior.

· Businesses should focus on wellness-related products and services to meet consumer demand.

· The trend towards wellness is expected to continue growing in the coming decade.

Chapters

01:08 - Wellness Spending Surpasses Cafes and Restaurants

03:29 - Pharmaceuticals, Cosmetics and Toiletries Outpace Other Retail

06:41 - Activewear as a Lifestyle Statement Across Generations

11:18 - Pools, Saunas and Lifestyle Features in Australian Homes

18:08 - Generational Spending Patterns and the Rise of Millennials

About Simon Kuestenmacher

Simon Kuestenmacher is co-founder and Director – The Demographics Group

Simon is a prolific media commentator on demographic and data matters and a columnist for The New Daily and The Australian newspapers.

He ranks as one of the world's Top 10 influencers in data visualisation. If you can't get enough of the kind of data that explains how the world works, make sure to follow Simon on Linked In or X (formerly Twitter) or any of his other social channels.

Click here for a media enquiry or if you would like to book Simon Kuestenmacher for a speaking engagement. His presentations and quirky observations are enjoyed by audiences from the financial services, property, government, education, technology, retail and professional services industries, among others.

https://www.tdgp.com.au/enquire

About Michael Yardney

Michael Yardney - founder Metropole Property Strategists has been voted one of Australia's 50 most influential Thought Leaders

While he is best known as a property expert, Michael is also Australia's leading expert in the psychology of success and wealth creation.

Michael is a #1 best selling author of 9 books and frequently challenges traditional finance advice with innovative ideas on property investment, personal finance and wealth creation.

Follow Michael on Linked In or Instagram

Are you interested in property investment - let the team at Metropole build you a Strategic Property Plan to help give you clarity, direction and wealth - producing results.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(108)

The Millennial Mountain — Why 7 Million Aussies Are About to Rewrite the Housing Market

For twenty years, the story of Australian housing was apartments. Cranes over the CBD, young professionals in one-bedroom towers, cafes on every corner. Today, that story is quietly ending, and a...

15 Syys 35min

Australia Then and Now: 45 Years of Extraordinary Change

Australians just completed the 2026 Census, the largest and most important statistical exercise conducted in this country which provide a snapshot of who we are, where we live, how we work, what our h...

8 Syys 46min

The Real Reason Your Bills Are Rising Faster Than "Inflation" (It's Not What You Think)

You're told inflation is running at around three per cent a year, yet when you look at your mortgage repayments, your rent, your electricity bill and your council rates, none of it feels like three pe...

1 Syys 37min

Why Australians Have Stopped Being Nice (The Data Doesn't Lie)

Have you noticed people seem shorter-tempered lately? The bloke who snaps at you in the supermarket queue. The relative who tears strips off a nurse in a hospital waiting room. The parent screamin...

25 Elo 36min

Australia's Biggest Property Shakeup is coming, and you're probably not ready for it

By the time many of today's Gen Z buys their first home, Melbourne will have overtaken Sydney as Australia's biggest city. Canberra will be bigger than Newcastle. And a sleepy Victorian farming to...

18 Elo 31min

Why Australia Is Getting Poorer While Its Population Booms

Believe it or not, over the past decade, the average Australian household has seen their real income grow by just 0.6 per cent a year. Compare that to the United States, where the equivalent figure is...

11 Elo 38min

"Boomergeddon": The Demographic Event That's Locking Up Australia's Housing Markets

Australia's housing shortage is usually explained through population growth, sluggish construction, planning delays and the rising cost of building new homes. However, there may be another powerful ...

4 Elo 35min

Why Australia Relies on Migrant Workers More Than Most People Realise

Here's something that might surprise you. More than a third of everyone currently working in Australia was born overseas. One in three workers. And in our capital cities, that number climbs to alm...

28 Heinä 35min