Mormon.ish22 Loka 2025

Is the LDS Church Using an MLM Playbook?

Have you noticed the overwhelming number of ads for the LDS church lately? Ads that don't indicate they are from the LDS church up front? There's a reason for this. In this episode, Mormonish Podcast is joined by Dr. Glen Randy Bell to explore the similarities between and MLM and the LDS church.

The LDS Church uses advertising tactics similar to those seen in multi-level marketing (MLM) by promoting an idealized lifestyle and emphasizing personal transformation and community belonging.

Its ads often showcase happy families, clean living, and emotional fulfillment—selling a vision rather than a doctrine. Like MLMs, the Church leverages personal stories and testimonials to create emotional appeal and social proof, subtly encouraging viewers to “join the fold” for personal and spiritual rewards.

This approach prioritizes connection over theology, drawing people in through relatable, aspirational messaging rather than direct religious instruction.

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