AI search ads 101—everything marketers need to know, with Asa Hiken
Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they'll cost and the different approaches companies including OpenAI, G...
19 Syys 202525min
The power of experiential marketing - Grillo's CMO Mark Luker on the brand's month-long store pop-up
On this episode, Luker also talks about what Grillo's looks for in partnerships.
17 Syys 202525min
Inside agency hold co power dynamics, with Ewan Larkin
Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency gro...
12 Syys 202522min
Advice on being an NFL sponsor, with the CMO of Little Caesars
Greg Hamilton joins the Marketer's Brief Podcasts to talk about the chain's four years as an NFL sponsor.
10 Syys 202527min
Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse
Ad Age senior agency reporter Lindsay Rittenhouse goes inside the growing trend of brand-agency marriage counseling. Rather than jumping straight into a costly and time-intensive agency review, consul...
5 Syys 202521min
Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz
Kertesz reflects on three years in the CMO role, including how media placements have become a form of creative messaging and how the DTC-born brand is embracing multichannel marketing. Plus, how the b...
3 Syys 202522min
Cracker Barrel, American Eagle and surviving social uproar, with Erika Wheless and Gillian Follett
Ad Age reporters Erika Wheless and Gillian Follett break down the brand lessons from the recent Cracker Barrel and American Eagle dramas: How can marketers better prepare for social pushback, what to ...
29 Elo 202526min
How to create loyal Gen Z connections, with Hinge CMO
Jackie Jantos, Hinge's president and CMO, shares tips for winning with Gen Z and how Hinge has been able to see growth when other dating apps are seeing declines
27 Elo 202525min
