Employer Branding Unfiltered: SE02 - Ep 4: Arielle Julie - Good Vibes Only: How Memorable Moments Drive EB ROI

In this episode of Employer Branding Unfiltered, host John Graham sits down with Arielle Julie to explore the intersection of advertising, recruiting, and employer branding. Arielle shares her journey from agency life to talent branding, breaking down how experiential activations, co-branded events, and human-centered approaches can create unforgettable recruitment experiences that truly resonate.

Connect w/ Arielle: https://www.linkedin.com/in/ariellejulie/

They discuss: • How to secure stakeholder buy-in for EB initiatives • Why experiential activations leave lasting impressions on candidates • Measuring ROI and making the business case for recruitment events • The role of internal employee engagement in strengthening talent brand • The power of transparency and vulnerability in company culture • What the future of talent branding looks like

✨ Arielle’s insights remind us that employer branding isn’t just about attraction—it’s about experiences, connection, and authenticity.

📺 Watch more EB Unfiltered episodes here: 👉 https://shaker.com/employer-brand-unfiltered/

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🎧 Chapters: 00:00 Introduction and Guest Introduction 01:01 Arielle’s Career Journey 04:24 Transition to Employer Branding 07:12 Falling in Love with Recruiting 10:24 Navigating Employer Branding Challenges 12:36 Experiential Activation in Employer Branding 17:47 Creating Memorable Experiences 20:29 Event Strategies and Budgeting 23:49 Co-Branding Events for Success 26:55 Leveraging Partnerships for Recruitment 28:59 Measuring ROI in Recruitment Events 31:46 Activating the Employer Brand Internally 32:15 Empowering Employee Visibility and Advocacy 36:42 The Distinction Between Talent Brand and Employer Brand 40:11 Organizational Structure and the Future of Talent Branding 46:29 The Human Element in Talent Attraction 50:35 Transparency vs. Vulnerability in Organizational Culture