Selena's Rare Billion-Dollar Empire: Swift Advice & Mental Health Mission

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Selena Gomez is making headlines this week for her landmark achievement: Rare Beauty, her cosmetics brand, crossed a $2.7 billion valuation in 2025, officially vaulting her into the billionaire club and making her one of America’s youngest self-made billionaires according to Fortune and Bloomberg. At the Fortune Most Powerful Women Summit in Washington, DC, Gomez credited close friend Taylor Swift for the advice that helped shape her business—sharing with the audience Swift’s mantra, If you’re the smartest person in the room, you’re in the wrong room. Gomez revealed this insight led her to surround herself with top talent and experts who understood her vision. As she put it, There’s no such thing as a dumb question; you have to keep learning and not be afraid.

With Rare Beauty now considered a powerhouse in the industry—its viral Soft Pinch blushes alone reportedly sailing past $70 million in annual sales—Gomez’s majority stake in the brand is her single biggest source of wealth. Estimates for her net worth have ranged from Forbes’ more conservative $700 million to Bloomberg’s $1.3 billion last fall, but with the latest valuation, some analysts now place her above the billion-dollar threshold, especially since she owns 51 percent of Rare Beauty.

Rare Beauty’s success is not only financial but deeply tied to Gomez’s commitment to mental health advocacy. The Rare Impact Fund, which receives one percent of all sales, has already partnered with 30 global nonprofits and aims to raise $100 million for youth mental health by 2030. This gives Gomez’s empire a distinctly philanthropic edge—a point she emphasized at the conference.

While Rare Beauty sped past industry doubters and became a defining brand of the 2020s, not all of Gomez’s ventures have been smooth. The Wondermind mental health platform, which she co-founded in 2021, faced financial setbacks earlier this year, including layoffs and reports of missed paychecks. Gomez downplayed the rumors and stood by the initiative’s mission, insisting most stories were fabricated and that she fulfilled her role.

Selena’s week was also marked by interviews reflecting on her friendship with Swift. She appeared on the Therapuss with Jake Shane podcast, humorously observing that their connection outlasted any romance with Jonas Brothers.

Gomez’s business story is being widely cited as a breakthrough for entertainment stars moving into entrepreneurship, with outlets like Business Insider, Fortune, and People all noting her blend of authenticity, resilience against skepticism, and her strategic embrace of intellectual property and philanthropic commitments. Social media celebrated Gomez’s billionaire milestone, with fans and industry voices sharing clips from the summit and resharing Swift’s iconic advice. Her rare combination of business savvy and purpose-driven leadership is the reason everyone—not just Hollywood and Wall Street—is still talking about Selena Gomez this week.

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