Spiral: Designing an AI Ghostwriter With Taste
AI and I22 Loka 2025

Spiral: Designing an AI Ghostwriter With Taste

Good writing has always been downstream of good thinking. The average language model can help you write faster—but can it help you think better?


Danny Aziz wrestled with this question while building the new version of Spiral, an AI writing partner informed by our editorial taste at Every that launched yesterday.


The result is a product—and a philosophy—built by the ultimate craftsman who believes you can lean into AI without blunting your edge with slop. We had Danny on AI & I to talk about using AI without losing your craft. We get into the hidden alpha in AI tools that slow you down, how to code with AI without losing your craft, and everything Danny learned about cajoling AI to write well.


You can try Spiral here: https://writewithspiral.com/


If you found this episode interesting, please like, subscribe, comment, and share!


Want even more?

Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It’s usually only for paying subscribers, but you can get it here for free.


To hear more from Dan Shipper:


Ready to build a site that looks hand-coded—without hiring a developer? Launch your site for free at Framer.com, and use code DAN to get your first month of Pro on the house.


Timestamps:

00:00:00 – Start

00:01:00 – Introduction

00:05:26 – How Danny used Spiral to prepare for this podcast

00:08:29 – Why slowing down makes AI writing better

00:13:42 – The agents working under the hood for Spiral

00:14:46 – How Spiral helps you explore the canvas of possibilities

00:24:41 – Why Danny pivoted away from the old version of Spiral

00:31:51 – How to use AI without losing your craft

00:34:55 – Danny’s workflow for building Spiral as a solo engineer

00:40:39 – Code with AI while staying in control

00:45:26 – What Danny learned about getting AI to write well

00:47:52 – How Danny used DSPy to give AI taste

00:56:16 – Dan v. AI Dan: Can the machine match the man?


Links to resources mentioned in the episode:

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