‘AI has democratised mediocrity’ - global CEO Havas Red, PRWeek podcast

‘AI has democratised mediocrity’ - global CEO Havas Red, PRWeek podcast

James Wright, global chairman of the Havas PR Network, global CEO of Havas Red, and Group CEO Havas ANZ, talks about business at the group in the latest PRWeek podcast.

James Wright speaks to PRWeek UK deputy editor Siobhan Holt in the latest episode of Beyond the Noise.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

In the episode, Wright discusses business at the PR network and talks about Havas’ new office in Manchester, as well as the current recruitment market in PR.

Wright gives an update on which specialisms are faring the strongest for Havas and its agencies, and where there has been strong growth this year.

He speaks about B Lab revoking Havas’ B Corp status and discusses the impact on both staff and clients.

New business is also examined, and the chief delves into agency/client relationships and says clients must ‘take some responsibility’ to avoid ghosting and poor pitching behaviour.

In addition, Wright gives his take on AI technology, the Omnicom/IPG deal, and shares his predictions for 2026.

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