25E58-Mastering Cybersecurity Sales Conversations
IT Nation Wise Up23 Loka 2025

25E58-Mastering Cybersecurity Sales Conversations

Most MSPs can talk tech, but customers care about risk. In this episode of Wise Up, Brad Powell, Co-Founder of ThreatCaptain and 2025 PitchIT finalist, shares how to reframe cybersecurity as a business conversation that wins trust, drives buy-in, and turns insights into sales results.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(63)

26E62- Growth Lessons From Building ThreatLocker with Danny Jenkins

26E62- Growth Lessons From Building ThreatLocker with Danny Jenkins

From cutting buzzwords and obsessing over customer experience to building products that earn engineer trust, ThreatLocker CEO and co-founder Danny Jenkins shares hard-earned lessons from scaling one o...

10 Helmi 46min

26E61- What Every Entrepreneur Learns the Hard Way

26E61- What Every Entrepreneur Learns the Hard Way

From figuring out where you fit inside your company and validating ideas before you invest in them, to shipping early and improving with your customers, get a candid look at how founders grow, adapt, ...

6 Tammi 39min

25E60-The Evolution of the MSP Channel and What’s Coming in 2026

25E60-The Evolution of the MSP Channel and What’s Coming in 2026

In this episode of Wise Up, we're covering the rise of AI, changes in service delivery, the impact on staffing, and where the next big opportunities will emerge for MSPs. Hear from Rich Freeman of Cha...

16 Joulu 202549min

25E59-Scaling an MSP: Migrations, M&A, and Ops Reality

25E59-Scaling an MSP: Migrations, M&A, and Ops Reality

Scaling an MSP is never simple. From planning and stakeholder buy-in to vendor partnerships and standardizing operations, this episode of Wise Up dives into the real-world lessons MSPs need to learn t...

4 Marras 202538min

25E57-Building Client Trust Beyond the Ticket Queue

25E57-Building Client Trust Beyond the Ticket Queue

Too many MSPs get stuck reacting to issues instead of driving strategy. In this episode of Wise Up, we're exploring why aligning IT with business outcomes matters, how leading with questions builds tr...

21 Loka 202529min

25E56-How MSPs Can Simplify Proposal Creation

25E56-How MSPs Can Simplify Proposal Creation

Proposals don’t have to slow you down. Discover how MSPs can simplify proposal creation, cut turnaround time, and deliver a more consistent client experience. In this episode of Wise Up, Nicolas Fry, ...

16 Loka 202527min

25E55-Habits That Help MSPs Scale and Grow Smarter

25E55-Habits That Help MSPs Scale and Grow Smarter

Discover how automating dispatch and triage can free up staff, why the service coordinator role is so critical, and the habits that help MSP leaders scale smarter. In this episode of Wise Up, Dustin P...

14 Loka 202529min