#175: AI Answers - AI for 10X Innovation, Rethinking GTM, Dangers of Progress at All Costs, Autonomous Marketing, How to Keep Up with AI, and Future of Web Traffic

Paul and Mike discuss three hot topics in the world of marketing and artificial intelligence: An app called Lensa AI is taking the world by storm—and creating a lot of controversy as it does. Lensa allows you to upload photos of yourself, about 10-20 selfies, then it uses AI to generate dozens of avatar photos of you in many different styles, from serious and realistic to fantastical. The app has been generating $1 million or more in revenue per day as everyone and anyone can now create images of themselves using AI. But controversy ensues. For five years now, McKinsey has been conducting its Global Survey on AI by surveying thousands of business leaders on how they use artificial intelligence. This year’s findings are now out in McKinsey’s State of AI in 2022. There’s a ton to unpack, so check out the show notes for the link. But three big points jumped out at me. The third topic stems from Paul Roetzer's LinkedIn post and a Twitter thread that are getting a lot of attention. In both of them, Paul outlined why anyone who runs or invests in a software company needs to have a concrete plan for considering how AI will enhance and disrupt the business. Specifically, Paul mentions that “If I was running a software company right now, I would be aggressively exploring how recent advancements in AI (and the ones that are coming in 2023) could disrupt the business.” Tune in!

14 Joulu 202248min

Paul and Mike are back on The Marketing AI Show covering this week's top stories in AI, marketing, and business. This week, ChatGPT takes center stage, but there are also some other developments worth mentioning. On November 30, OpenAI launched ChatGPT, a chatbot that anyone can converse with by typing in text prompts. All you have to do is type in a question or a command, and ChatGPT produces a response. Now, this sounds simple, but everyone in the AI world is positively stunned by the result. That’s because, as Kevin Roose at the New York Times puts it, “ChatGPT is, quite simply, the best artificial intelligence chatbot ever released to the general public.” Our team tested it out, and we share our results. ChatGPT isn’t just a big deal for marketing. Some commentators have started to connect the dots about what ChatGPT means for business as a whole, the economy, and society. We also discuss Meta's CICERO, the Lensa app, Runway's funding, DeepNash, Character.ai, and more.

7 Joulu 20221h 15min

While our Institute focuses on AI in the marketing world, some of the biggest companies in the world are finding AI applications for the business world and our personal lives. Artificial intelligence will be, and already is, embedded in our world. What are the big players working on? Mike and Paul discuss this on this week’s podcast.  This episode kicks off discussing consulting firm Deloitte, who recently published a rundown of how AI for work relationships could be the next big thing in your office. Deloitte says that AI can “analyze human interactions during and after an event to generate personalized, confidential recommendations at an individual and organizational level to help improve human interactions at work.”  They give a hypothetical example to illustrate the point: Imagine a near-future workplace where AI recommends how you should write a diplomatic email to two leaders pulling you into a nasty turf war. In this scenario, AI could recommend appropriate language and courses of action to resolve the dispute. It’s an interesting discussion on the opportunities and challenges, including the five areas Deloitte feels AI will have a big impact on work relationships. Next, OpenAI, the creators of GPT-3 and DALL-E 2, just launched a program to fund and support founders creating transformative AI companies. The program is called Converge. According to the company, it is a “highly-selective, five-week program for exceptional engineers, designers, researchers, and product builders using AI to reimagine products and industries.” Participants receive a $1 million equity investment from OpenAI’s Startup Fund. They also get early access to OpenAI models and programming tailored to AI companies. In addition, they get workshops, office hours, and events with AI practitioners. OpenAI says it’s motivated by “the belief that powerful AI systems will spark a Cambrian explosion of new products, services, and applications.” Mike and Paul discuss why hungry entrepreneurs are critical to the success and adoption of AI.  Lastly, this past week, Google revealed a handful of incredible AI projects that it’s been working on, and they provide a glimpse of the near future of AI. These reveals break down into two broad categories: AI for social good and generative AI. On the social good front, Google revealed ideas such as AI for wildlife tracking, AI for flood forecasting, an AI-powered maternal health app, and an AI model that speaks the world’s 1,000 most-spoken languages. On the generative AI side, Google revealed self-coding robots, where robots can autonomously generate new code. Mike goes through a cool example, and they discuss the implications of these new projects.  Listen to this great conversation with our team, and stick around for the end of the podcast for the rapid-fire discussion at the end!

9 Marras 202253min

This week Paul and Mike talk about three news stories and happenings in the world of artificial intelligence, and they break down their importance to marketers. In a word (or two): buckle up. Well-known marketer Neil Patel recently revealed the results of Google’s latest algorithm updates on sites he owns that have AI-generated copy—and the results weren’t pretty. Patel disclosed that he has “100 experimental sites that use AI-written content.” He claims the sites are simply to figure out how Google perceives AI-written content, not to “game” the algorithm. Regardless of the motivation, he sure found out. Next, Boston Consulting Group, BCG, recently released its guidelines for how companies should approach AI based on its Responsible AI Leader Blueprint. BCG defines responsible AI as “developing and operating artificial intelligence systems that align with organizational values and widely accepted standards of right and wrong while achieving transformative business impact. And finally, earlier this year, the Partnership on AI did work on better understanding how AI will change the local news landscape by talking to 9 different experts in the space, including prominent media outlets and technologists. The Partnership on AI is a major nonprofit that was founded by Amazon, Facebook, Google, DeepMind, Microsoft, and IBM to research and share best practices around the development and deployment of artificial intelligence. Listen to the conversation.

2 Marras 202245min

Paul and Mike return, discussing three more hot topics in the world of artificial intelligence. Adobe, along with many other innovators, has been experimenting with Generative AI. It is a transformational technology, one that will accelerate the ways artists brainstorm and explore creative avenues — and make creativity accessible to millions more people. At the same time, like many new technologies, Generative AI has raised valid concerns. Among the questions: How is the work of creative people being used to train AI models? And how will we know whether something we see was created by a human or a computer? Next, New York City-based CALA, a startup that bills itself as the “world’s first operating system for fashion,” offers a digital platform (including a mobile app launched in March) that allows creators to design and produce clothing lines, unifying the process from product ideation through order fulfillment. With the addition of DALL-E-powered text-to-image generating tools, users can generate new visual design ideas from natural text descriptions or uploaded reference images – which the company says are first-of-its-kind capabilities for the fashion industry. And finally, Sequoia Capital just signaled that they’re all-in on generative AI. Sequoia is one of the best-known venture capital firms on the planet, with decades of experience investing in some of tech’s biggest names like Apple, Google, Instagram, LinkedIn, and PayPal. Recently, Sequoia published a post called “Generative AI: A Creative New World,” where they laid out their position on generative AI tools like Jasper, DALL-E 2, Stable Diffusion, and others taking the world by storm. Listen to the conversation.

26 Loka 202238min

It was a busy week in the world of artificial intelligence! Mike and Paul are back on The Marketing AI Show to discuss three AI hot topics in the news. They’ll add their take on these developments and what it means for marketers and business leaders—and perhaps with an idea or two on how the Marketing AI Institute could support you. Gartner came out with a report identifying seven technology disruptions that will transform sales over the next five years. Gartner says sales leaders need to recognize, prioritize and respond to these disruptions: generative artificial intelligence (AI), digital twin of the customer, augmented reality/virtual reality (AR/VR), machine customers, digital humans, emotion AI, and multimodality.  Next, It was a good week for generative AI funding. Stability AI, the world's first community-driven, open-source artificial intelligence (AI) company, raised $101 million in funding. Additionally, Jasper secured a $125 million series A funding round at a $1.5 billion valuation.

21 Loka 202235min

This week Paul and Mike talk about three AI stories in the news and add their take on these developments and what it means for marketers and business leaders. On October 4, the White House released what it calls an “AI Bill of Rights,” a document that offers a blueprint of “five principles that should guide the design, use, and deployment of automated systems.” It is not binding in any way, legally or otherwise. But they are an important initial effort by the US government to draw attention to the impact of artificial intelligence on our daily lives. In an exclusive interview with McKinsey released in late September, Dr. Kai-Fu Lee, a world-leading AI expert, investor, and author spoke with McKinsey about how business leaders can use AI in their operations and what it means to be a truly AI-driven company. Meta, the company formerly known as Facebook, just released Make-A-Video, an AI system that turns text prompts into machine-generated video clips. This means you can type in a prompt, like “a horse drinking water,” and Make-A-Video will understand the prompt and create a video clip of it in a specific style. This type of generative AI does for video what a tool like DALL-E 2 does for images: it creates unique visuals from a simple text prompt in seconds. The tool isn’t yet publicly available like DALL-E 2 but has major implications for businesses and creators.

14 Loka 202241min

This is a special, book-launch edition for Marketing Artificial Intelligence: AI, Marketing and the Future of Business, which is available starting June 28, 2022, in audio, digital, and print. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage...and discuss it on this week's podcast. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity.

24 Kesä 202255min