Ep. 2507 Stevie Kim interviews Vincenzo Russo of IULM University in Milan | Next Generation

Ep. 2507 Stevie Kim interviews Vincenzo Russo of IULM University in Milan | Next Generation

Welcome to Episode 2507 of the Italian Wine Podcast.This is Next Generation episode where Stevie interviews, in Italian, Professor Vincenzo Russo, Director of the project and expert in neuromarketing applied to wine. Together, they explore the Young Wine Neuro-Engagement Index, an innovative tool designed to measure how appealing wineries, products, and communication are to younger audiences. Powered by Sardegna Ricerche with the support of Assoenologi Sardegna and under the supervision of IULM – Behavior & Brain Lab, the project marks a pioneering pilot in the Italian wine scene. Stevie and the Professor will discuss Young Wine Neuro-Engagement Index’s five-step methodology, the Cannonau case study, and the evolving relationship between young consumers and wine. More about today’s guest: Professor Vincenzo Russo is Full Professor of Consumer Psychology and Neuromarketing, Founder and Coordinator of the Neuromarketing Research Center 'Behavior and Brain Lab IULM', Scientific Director of the Master's Program in Food and Wine Communication (IULM), the Master's Program in Sport Communication and Marketing (IULM), and the Executive Master's Program in Neuromarketing, Consumer Neuroscience and Market Research (IULM). Founded in 1968, IULM University (Libera Università di Lingue e Comunicazione IULM) is a private university in Milan specializing in languages, communication, marketing, and cultural studies. Known for its interdisciplinary approach, IULM bridges academia and industry, offering programs in media, marketing, and food and wine communication, and is home to cutting-edge research in consumer psychology and neuromarketing. Connect: Website: https://www.iulm.it/ More about the host: Stevie Kim is an Italian Wine Marketing & Communication Expert, Brand Positioning Specialist, and Public Speaker based in Verona, Italy. As Managing Partner at Vinitaly, she leads key initiatives, including OperaWine, Vinitaly International Academy, wine2wine Business Forum, and 5StarWines & Wine Without Walls. A passionate Italian Wine Evangelist, she harnesses social media and education to promote Italian wine on a global scale. The Italian Wine Podcast is part of Mamma Jumbo Shrimp, a brand Stevie launched in 2020 to make wine more accessible through books, maps, videos, and the Italian Wine Travel with Stevie YouTube series. Stevie often joins Professor Scienza in his shows to lend a hand keeping our Professor in check! You can also find her taking a hit for the team when she goes “On the Road”, all over the Italian countryside, visiting wineries and interviewing producers, enjoying their best food and wine – all in the name of bringing us great Pods! Connect: Instagram: https://www.instagram.com/steviekim222/ Website: https://www.vinitaly.com/eventi/operawine/stevie-kim/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

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Ep. 41 Monty Waldin interviews Elena Fucci (Elena Fucci Winery) | Discover Italian Regions: Basilicata

Ep. 41 Monty Waldin interviews Elena Fucci (Elena Fucci Winery) | Discover Italian Regions: Basilicata

In this episode Monty Waldin meets the “volcanic” Elena Fucci, owner of Elena Fucci Wines in Basilicata. Elena tells Monty about her forays in the world of wine and the distinctive character of Aglianico del Vulture and its terroir. Tune in also to find out what to eat with a bottle of Aglianico! Cin Cin with another charismatic Italian Wine Personality!

4 Heinä 20177min

Ep. 40 Monty Waldin interviews VIA Italian Wine Ambassador Julien Boulard | Education meets Business

Ep. 40 Monty Waldin interviews VIA Italian Wine Ambassador Julien Boulard | Education meets Business

In this episode Monty Waldin meets Julien Boulard who is a Vinitaly International Academy Italian Wine Ambassador and wine educator based in China. Julien talks about his experience of learning about Italian wine last April in Verona and his favorite Sicilian wines. He also discusses the Chinese market for Italian wine. Tune in for a Cin Cin between Italy and China!

3 Heinä 20176min

Ep. 39 Monty Waldin interviews VIA Italian Wine Ambassador Zhu Mi (Amazon China) | Education meets Business

Ep. 39 Monty Waldin interviews VIA Italian Wine Ambassador Zhu Mi (Amazon China) | Education meets Business

In this episode Monty Waldin meets Mi Zhu, wine buyer for Amazon China and Vinitaly International Academy candidate in April 2017. Mi Zhu tells Monty all about his intense week of study at the Academy learning all about Italian wines and discovering a new favorite, Lambrusco. He also talks about the perception of Italian wine in China and the potential of Italian wine to be paired with Chinese food. Cin Cin with Italian Wine People all over the world!

28 Kesä 20176min

Ep. 38 Monty Waldin interviews Carlo Franchetti of Vini Franchetti | Italian Wine Personalities

Ep. 38 Monty Waldin interviews Carlo Franchetti of Vini Franchetti | Italian Wine Personalities

In this episode, Monty Waldin meets Carlo Franchetti, Marketing Manager of Tenuta di Trinoro in Val d’Orcia. Tenuta di Trinoro is part of the Azienda Vini Franchetti with estates also in Sicily. Carlo tells Monty all about his family's wine projects and of his recent experiments with Pinot Noir in Sancaba, on the border among Tuscany, Lazio, and Umbria.

27 Kesä 20179min

Ep. 37 Monty Waldin interviews Marilisa Allegrini of Allegrini Estates | Discover Italian Regions: Veneto

Ep. 37 Monty Waldin interviews Marilisa Allegrini of Allegrini Estates | Discover Italian Regions: Veneto

Italian Wine Podcast travels back to Veneto to meet the Queen of Amarone, Marilisa Allegrini. Monty discusses the grape varieties of the Veneto region such as Corvina and the Allegrini family estates in Veneto and Tuscany. Marilisa also talks about her upbringing and future prospects for women working the wine business. Tune in to Italian Wine Podcast for another compelling story about Italy’s wine excellence.

26 Kesä 201710min

Ep. 36 Monty Waldin interviews VIA Italian Wine Ambassador Kevin Gagnon | Education meets Business

Ep. 36 Monty Waldin interviews VIA Italian Wine Ambassador Kevin Gagnon | Education meets Business

In this episode, Monty Waldin meets VIA candidate Kevin Gagnon, a Canadian-born writer and Opera singer based in Germany. Kevin tells Monty of his first encounters with Italian wine in Germany and of his numerous road trips across Italy to discover Italy’s unique indigenous grape varieties. Tune in for another entertaining story about the excitement of learning about Italian wine.

25 Kesä 20178min

Ep. 35 Monty Waldin interviews Gill Gordon-Smith (Fall from Grace Wine Education & Tasting) | Education meets Business

Ep. 35 Monty Waldin interviews Gill Gordon-Smith (Fall from Grace Wine Education & Tasting) | Education meets Business

In this episode, Monty Waldin talks to Gill Gordon-Smith “head girl at FFG Fall From Grace Wine Education and Tasting" in Australia and Vinitaly International Academy student. Gill tells Monty about the beautiful coastal region of McClaren Vale in South Australia, where a wide range of Italian grape varieties are cultivated. For example, they grow Nero D’Avola, Carignano, Montepulciano and Arneis. Italian grape varieties according to Gill, seem to respond very well to climate change in Australia. Tune in to discover a thriving wine-producing region and a piece of Italy down under!

20 Kesä 20179min

Ep. 34 Monty Waldin interviews Alessandro François (Castello di Querceto) | Discover Italian Regions: Tuscany / Toscana

Ep. 34 Monty Waldin interviews Alessandro François (Castello di Querceto) | Discover Italian Regions: Tuscany / Toscana

In this episode, Monty talks to Alessandro François, owner of Castello di Querceto. Alessandro talks about the history of his French family in Tuscany, and how he became a wine maker from his previous engineering career. Tune in to discover more about Chianti Classico and Sangiovese and about personal and family history of another Italian Wine People.

19 Kesä 20179min

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