Mehran Assadi talks Leadership with Alliance Group CMO, Samuel Howe

In this special episode of the Alliance Group Podcast — the first recorded in our newly remodeled Stratton Studios — we're honored to welcome Mehran Assadi, Chairman and CEO of National Life Group. Mehran sits down with our CMO, Samuel Howe, to dive into what it really means to lead with purpose, build mission-driven teams, and create lasting financial impact for families across the country.

From Mehran’s famous “Seven C’s of Leadership” to the transformative power of Living Benefits, this episode is packed with insight, inspiration, and practical advice for leaders, agents, and anyone looking to take control of their financial future.

💡 Learn how modern life insurance is more than just protection for “someday” — it’s a tool that helps families live better today, with real-life examples and stories that bring that message home.

✅ Don’t forget to check out www.alliancegrouplife.com to see everything Alliance Group offers — from best-in-class marketing and training to our groundbreaking client tools and Living Benefits resources.

📌 Subscribe, drop a comment, and share this episode to help us spread the message of financial empowerment!

#AllianceGroup #MehranAssadi #StrattonStudios #LivingBenefits #Leadership #FinancialLiteracy #PeaceOfMind #NationalLifeGroup