Behind Latin America's $90 Billion Marketing Success with Sean Summers (Mercado Libre)
Fresh off one of the biggest sporting events in the world, Sean Summers, our guest this week, joins Jim after experiencing the FIFA World Cup from two unique perspectives: as a lifelong football fan f...
5 Elo 1h
What Racing Wienermobiles Can Teach Every Marketer with Todd Kaplan (Kraft Heinz)
Six Oscar Mayer Wienermobiles racing around the Indianapolis Motor Speedway. It may sound like a publicity stunt, but for Todd Kaplan, it was something much bigger: a reminder that great marketing sho...
29 Heinä 43min
Beyond "Priceless" // Mastercard's Next Chapter with Jill Kramer
Some marketing ideas capture attention for a moment. The very best ones become part of culture. And you could say...that's priceless.Recorded live at the Cannes Lions International Festival of Creativ...
22 Heinä 45min
How Gap Became Cool Again with Fabiola Torres | Live from the Tubi Cabana at Cannes Lions
How do you reinvent one of the world's most iconic brands without losing what made it iconic in the first place?Recorded live on the Tubi Stage at Cannes Lions, Jim sits down with Fabiola Torres, Chie...
17 Heinä 34min
From Murder Your Thirst to Electric Air Taxis: Creating Brand Desire // Lessons from Liquid Death, Duolingo, and Joby Aviation
Great brands do more than meet a need. They transform that need into desire. But in an increasingly crowded and fragmented media landscape, how can brands earn attention, turn that attention into affe...
15 Heinä 32min
Marie Gulin-Merle (Google) & Anda Gansca (Knotch) | The New Era of AI-Powered Marketing
Artificial intelligence is reshaping marketing at a pace unlike anything we've seen since the birth of digital. But as today's guests remind us, the fundamentals of great marketing haven't changed.Rec...
8 Heinä 40min
Kelly Mahoney (Ulta Beauty) | Trust, Creativity, and the Superpowers of Beauty
Just days before Supergirl hit theaters—and as Ulta Beauty launched its ambitious partnership with Warner Bros. to bring the film to life through an immersive, 360-degree campaign—Kelly Mahoney sat do...
1 Heinä 46min
Grace Kao (Snap) | The Truth About Gen Z and Why Marketers Keep Getting It Wrong
This week, Jim welcomes Grace Kao, Chief Marketing Officer of Snap Inc. Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has grown from a simple idea about visual communication into a global pla...
17 Kesä 52min
