GGC's Pandemic Pivot + Planning for 2021

Phoebe welcomes you into 2021 with a look at how GGC navigated the pandemic and pivoted from in-person events in 2020. She gives details on how they brought their events online, created new offerings like this very podcast, how they managed brand partnerships virtually, and premiered their holiday directory which doubled their typical craft fair profits. Transparent as usual, Phoebe gives revenue numbers and an inside look at her thought process as lead her team with flexibility and creativity. She leaves you with tangible advice on planning 2021.

Show Notes

Other Links:

Content, Email + Brand Partnership Class

Moneywitch Tax + Bookkeeping Course

CA Grants

GGC Gift Guide

GGC Guide to pivoting

Spark IGTV

Quotes:

• "I absolutely believe with my entire heart that we set GGC up for greatness as we move forward." [7:58]
• "I was scared. I had no idea what 2020 was going to bring." [12:50]
• "We capitalized on something I loved doing, AND the community needed. Plus the revenue was proven. When these things align, you know you're on the right path." [17:50]
• "I don't want this podcast episode to be a comparison trap. There are people who made TONS more money than we did this year, and also tons of you that had a truly terrible year. We cannot compare our businesses to other businesses period. BUT we can learn from each other, always. I want this episode to serve as an inside look at our pivot."[23:10]
• "I know absolutely, that we have created the building blocks for our success. We have created revenue and offerings that exist besides our events. And damn, I know when we add in our events back to what we have created this year, GGC will be SUCCESSFUL. We have created infrastructure to grow our community, our revenue, and our various revenue streams. I know in my bones that we are going to be GOOD." [25:06]
• "DON'T COUNT ON IN PERSON EVENTS. If you are an event host or event participant, I personally think you should count on them not happening this year. Yup." [26:01]