Girl Gang Craft The Podcast22 Marras 2023

How To Establish Core Values For Your Business with Janet Mesh of Aimtal

On today's episode, Phoebe interviews Janet Mesh, the CEO and Co-Founder of Boston based company Aimtal, a fully remote integrated marketing and consulting agency for B2B tech companies. Janet and Phoebe get into the importance of establishing core values for your business, how a direct to consumer business model can use LinkedIn for marketing strategies, and the "rule of 3" when repurposing content across social channels.

Key Takeaways:

✿ When posting content, follow the rule of 3. Repurpose and repost your content 3 different ways in order for the message to reach your audience

✿ Why establishing and intentionally implementing core values into your teams routine sets the groundwork for clear communication.

✿ Janet schedules weekly team meetings to share praise and kudos to show her appreciation of her team's efforts.

✿ We dive into the reasonings B2B companies use LinkedIn and brainstorm ways our small B2C brands can benefit by using those features too.

✿ Why reaching out to your customer and asking for feedback may give you the answers you need to take the next step or change your approach.

SHOW NOTES

Follow Janet on Instagram @aimtal_co and subscribe to her newsletter

Thank you to our sponsor ACT Insurance

Shop 130+ fem led businesses on our Holiday Gift Guide!

Girl Gang Craft has three craft fair events coming up this holiday season!

RSVP + purchase tickets for each here:

November 26th in Salem, MA

December 2nd in Oakland, CA

December 10th in Providence, RI

Check out our free craft fair e-book by Subscribing to our Newsletter

Follow all things GGC on Instagram!

@GirlGangCraft

@GirlGangCraftApparel

@PhoebeSherman

Like, subscribe, and watch our conversations with creators on our YouTube Channel

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(99)

Legally Legit: How to Protect Your Brand as a Small Business Owner with Paige Griffith

Paige is the founder of The Legal Paige, a virtual legal educational platform working with small businesses. She is a certified Juris Doctor and holds a double B.A. in Economics and Political Science....

12 Joulu 202447min

Redefining Retail One Pop-Up At A Time with Allison Yee

Allison Yee, Founder and CEO of UpNext, is passionate about helping create a world where entrepreneurs can make big waves while taking small risks.⁠ Allison and her team empower founders to transform ...

5 Joulu 202442min

How To Keep Making (and Selling) Art When The World is Falling Apart

In this solo episode, Phoebe talks about how to stay resilient and creative during times of collective hardships. Shop The Girl Gang Craft 2024 Holiday Gift Guide Small Business Spotlights: The Natura...

21 Marras 202423min

Creating Space for Joyful Palettes with Michelle Norris

Michelle Norris is a Multimedia Artist and Digital Creator. She is half of the Photography and Art Direction team Tropico Photo, and co-owner of Space Queen, a Vintage Boutique and Art + Event Space i...

14 Marras 202447min

Shifting Your Social Media Mindset with Larissa May

Larissa May is a digital wellness entrepreneur and the founder of #HalfTheStory, a non-profit dedicated to improving the next generation's relationship with technology. Larissa founded #HalfTheStory a...

7 Marras 202444min

BONUS EP: My dad on the Green Party and Voting Consequences

For this Girl Gang Craft BONUS episode, Phoebe interviews her dad on his expereince helping establish the Green Party in California Subscribe to our Newsletter! Holiday Events Shop GGC Political Me...

31 Loka 202436min

Embracing Imperfections with Phoebe Sherman

Phoebe takes the mic solo for this episode to embrace the highlights and imperfections of running a business. Episode Notes: ✿ Recognizing challenges and focusing in on what is possible to take on whe...

24 Loka 202421min

Crafting a Nurturing Connection with your Audience

Madison Paige is a Business Growth Specialist, Top Rated Business Podcast Host, & Industry Leading Online Community Builder who helps brands build a ride or die online community.Her genuine spirit, hi...

17 Loka 202451min