Destructive Forces on Stainless Steel Explained

Destructive Forces on Stainless Steel Explained

This presentation explains the various scenarios in which stainless steel equipment can be damaged and how to avoid damaging the equipment by understanding the cause effects. We will also discuss various field examples and how the equipment can be protected and repaired, if necessary.


Born and raised in Cologne, Germany, Dirk graduated in Cologne with a degree in business administration. After working for a BASF subsidiary, he joined the Loeffler family business, where he worked in sales, technical services and research and development. In 1992, Dirk came to the United States to lay the groundwork for the US operations of Loeffler which led to the incorporation of Loeffler Chemical Corporation in 1994. Until 2019, Dirk served as the CEO and Technical Director for Loeffler Chemical Corporation. After the company merged in 2019, Dirk left the new company and took a sabbatical and focused on teaching and enjoying some time with his family. In 2024, Dirk founded SEKA Chemicals together with his wife Alexis. As the Executive Vice President of Technical Operations and Sales he continues to develop new products and process technologies for breweries and distilleries.


Dirk lives in Atlanta, Georgia with his wife Alexis and their twin boys Kai and Sebastian. Dirk has been an active member of the Master Brewers Association since 1992 and currently serves as the President for the MBAA Districts Mid-South and Georgia. Dirk is also an active member of the Brewers Association since 1993 and serves on the Board of the German School of Atlanta as Safety & Security Officer.


Join us in person for CBP Connects New Orleans

December 8–10, 2025

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Compliance with ICE and Immigration in 2025

Compliance with ICE and Immigration in 2025

This presentation will provide an overview of how to prepare for visits from Immigration and ICE officers, in light of increased ICE investigations, workplace raids, and community visits associated wi...

20 Joulu 202550min

Brewing a Better Workplace Culture: Addressing Sexual Harassment Challenges in the Industry

Brewing a Better Workplace Culture: Addressing Sexual Harassment Challenges in the Industry

The craft beer community thrives on passion and collaboration, yet many breweries lack the resources to address workplace harassment effectively. This interactive series, hosted by WeVow with support ...

17 Joulu 202557min

When Passion Isn’t Enough: Developing the People You Lead

When Passion Isn’t Enough: Developing the People You Lead

Most brewery leaders step into leadership because they’re good at what they do. They care. They work hard. And they want the people around them to succeed. But at some point, that’s not enough. Passio...

15 Joulu 202541min

Cutting Costs and Boosting Efficiency with Brewery Tech

Cutting Costs and Boosting Efficiency with Brewery Tech

Listen to this presentation to learn more about technologies breweries are implementing to cut costs, increase efficiencies and cut waste.It also covers a bit on what to look for when planning an impr...

13 Joulu 202528min

Breaking the Label Bottleneck: How to Simplify Printing for Breweries

Breaking the Label Bottleneck: How to Simplify Printing for Breweries

Tired of long lead times, big minimums, and confusing label costs? In this 30-minute session, Andrew Johnston will break down the most common bottlenecks breweries and brands face with label printing—...

10 Joulu 202517min

Creating and Funding Growth in a Challenging Market

Creating and Funding Growth in a Challenging Market

Breweries are finding inventive ways to grow—even in a tough market. From new beverage lines to taproom makeovers, this fast-paced session highlights real-world strategies breweries are using to boost...

8 Joulu 202526min

5 Strategies to Save Money When Your Don't Have Time

5 Strategies to Save Money When Your Don't Have Time

In today’s competitive craft beer market, saving money can boost your bottom line faster than chasing every new trend. This session will share five quick, practical strategies you can use right now to...

6 Joulu 202516min

The Role of Oxygen in Brewing: A Double-Edged Sword

The Role of Oxygen in Brewing: A Double-Edged Sword

Oxygen is both a friend and a foe in the beer-making process. Used wisely, it sets the stage for strong fermentation. Used incorrectly—or introduced at the wrong time—it can compromise the flavor, she...

3 Joulu 202532min

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