Ep. 320: Laura Paterson - Break Silos: Unlock Collaboration Between Finance and Marketing
Count Me In®27 Loka 2025

Ep. 320: Laura Paterson - Break Silos: Unlock Collaboration Between Finance and Marketing

Join host Adam Larson for a lively conversation with entrepreneur, speaker, author, and president of VisionEdge Marketing, Laura Paterson. Drawing on decades of experience, Laura shares her practical wisdom on building stronger partnerships between marketing and finance in today’s data-driven organizations. Discover why learning to speak each other’s language and focusing on real business outcomes rather than budget line items leads to smarter decisions and meaningful growth.

Laura breaks down common traps like “random acts” of marketing, reveals how aligning around purpose improves performance, and gives actionable advice for CFOs and finance leaders who want to genuinely connect with their marketing counterparts. With real-world stories and plenty of energy, Laura discusses the transformative power of customer-centric strategies and outcome-based budgeting, all while highlighting the importance of using data for insight, not just information.

Perfect for anyone in marketing, finance, or leadership, this episode is packed with fresh ideas and relatable anecdotes that will inspire collaboration and drive success. If you’re ready to move from transaction to strategy and make a real impact. Don’t miss this engaging conversation.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(401)

Ep. 359: Marina Ter Sargsyan - Unlocking Data Readiness for Small Business AI Success

Ep. 359: Marina Ter Sargsyan - Unlocking Data Readiness for Small Business AI Success

Join us for a lively conversation with Marina Ter Sargsyan, Founder and CFO of Crystal Books Consulting, whose 25-year journey spans Armenia to the U.S., banking to nonprofits, and tech transformation...

25 Kesä 34min

Ep. 358: Tala Khalifeh - Why Human Judgment Remains Essential in the AI Accounting Era

Ep. 358: Tala Khalifeh - Why Human Judgment Remains Essential in the AI Accounting Era

What does it really take to keep ethics at the forefront as AI changes the game in accounting? In this episode, Tala Khalifeh, Chief of Staff at STAXX and a leader for IMA Shared Interest Groups, join...

22 Kesä 27min

Ep. 357: Ali Hussain - Rethinking Finance Stacks in the Age of AI

Ep. 357: Ali Hussain - Rethinking Finance Stacks in the Age of AI

Join Adam Larson as he sits down with Ali Hussain, founder and CEO of Tabs, for a candid conversation about redefining the landscape of accounting and finance through AI-powered technology. Ali shares...

15 Kesä 33min

Ep 356: Rafeal Pinho - Driving Business Growth with a Strategic Finance Approach

Ep 356: Rafeal Pinho - Driving Business Growth with a Strategic Finance Approach

Ever wondered how an electrical engineer ends up as the CFO of a major company in Brazil? Join us for a candid conversation with Rafael Pinho, Co-Founder and CFO at TD Pine Advisors, as he shares his ...

8 Kesä 34min

Ep. 355: Katie Trowbridge - Fostering Belonging and Innovation in the Workplace

Ep. 355: Katie Trowbridge - Fostering Belonging and Innovation in the Workplace

Join us for an engaging and insightful chat with Katie Trowbridge, educator-turned-CEO and author of the latest leadership book, Lead Boldly Think Deeply. Katie shares her journey from the classroom t...

1 Kesä 46min

Ep. 354: Jennifer Pinder - Surviving Check and Wire Scams in a Digital World

Ep. 354: Jennifer Pinder - Surviving Check and Wire Scams in a Digital World

Get ready for a revealing conversation as Jennifer Pinder, Controller for Watchdog Real Estate Project Management, joins Adam Larson to share real-life stories of bank fraud in the small business worl...

28 Touko 31min

Ep. 353: Dr. Christiane Schroeter - Petite Practice to Powerful Presentations: Storytelling for Finance

Ep. 353: Dr. Christiane Schroeter - Petite Practice to Powerful Presentations: Storytelling for Finance

Looking to boost your confidence as a presenter and storyteller? In this engaging episode, Adam Larson welcomes Christiane Schroeter, Professor at Cal Poly State University, health economics doctorate...

25 Touko 28min

Ep. 352: David Buchanan - Nobody Told Accounting. Again. How to Stop Being the Last to Know

Ep. 352: David Buchanan - Nobody Told Accounting. Again. How to Stop Being the Last to Know

If you've ever stared down a massive prepaid spreadsheet, chased a missing accrual on the last day of close, or found out about a new contract when the invoice showed up months later, this episode is ...

21 Touko 30min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
mimmit-sijoittaa
rss-rahapodi
herrasmieshakkerit
rahapuhetta
asuntoasiaa-paivakirjat
ostan-asuntoja-podcast
leadcast
rss-karon-grilli
rss-inderes-femme
rss-yritys-ja-erehdys
rss-porssipodi
inderespodi
pomojen-suusta
rss-porssipuhetta
rss-pariisilaiset
rss-myynti-ei-ole-kirosana
rss-perho-rajoilla