From Dolly Magazine to TikTok: How Tweens Hijacked the Beauty Industry
You Beauty27 Loka 2025

From Dolly Magazine to TikTok: How Tweens Hijacked the Beauty Industry

She's witnessed the biggest shift in beauty media history - from magazines dictating trends to 10-year-olds demanding retinol. This week on The Formula, former Elle Australia Editor-in-Chief Justine Cullen breaks down the "Sephora tween" phenomenon reshaping the beauty industry.

We're exploring how kids as young as 9 skip skincare basics for complex routines, why brands chase tweens with $60-100 products (pushing adults toward $250 lipsticks), and the rise of birthday parties at beauty stores. Justine reveals how the pandemic created mini skincare experts, why teenagers now say "do my skincare" when stressed, and her predictions for this youth-obsessed beauty world.

Get ready for serious insights into how capitalism is targeting childhood - and what it means for beauty's future.

PRODUCTS MENTIONED:

Justine Cullen Substack, 'Late-Night Snacking'

Justine Cullen Podcast, 'The Late Night Snacking Trivia Game'

Justine Cullen Ulta's Birthday Parties For Tweens

Drunk Elephant

Sol de Janeiro

Ulta Kids Parties

Sincerely Yours Skincare

FOR MORE WHERE THIS CAME FROM:

Watch & Subscribe on YouTube – Watch this episode, tonight at 7pm! Catch it here.

Follow us on Instagram: @youbeautypodcast

Follow us on TikTok: @youbeautypod

Join our You Beauty Facebook Group here

For our product recommendations, exclusive beauty news, reviews, articles, deals and much more - sign up for our free You Beauty weekly newsletter here

Subscribe to Mamamia here

GET IN TOUCH:

Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice note on Instagram!

You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here.

CREDITS:

Hosts: Kelly McCarren

Guest: Justine Cullen

Producer: Sophie Campbell

Audio Producer: Tegan Sadler

Video Producer: Artemi Kokkaris

Just so you know — some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!

Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

See omnystudio.com/listener for privacy information.

Jaksot(1518)

The $21 Secret to Effortless Hair & A Genius 3-in-1 Beauty Hack

The $21 Secret to Effortless Hair & A Genius 3-in-1 Beauty Hack

From the viral Abbie Young method and the truth about cool-girl French lip looks, to an unconventional multi-use product hack and a hair styling listener dilemma, we’ve got so much to unpack! On today...

1 Helmi 27min

This $266 Serum Says It’ll Make Your Skin Look 6 Years Younger

This $266 Serum Says It’ll Make Your Skin Look 6 Years Younger

We’re pretty savvy when it comes to miracle marketing claims, but for once, a product might have the stats to back it up… On today’s episode of Spendy Savey, Leigh and Kelly share their best skincare...

29 Tammi 23min

Style Inspo: Workwear Doesn't Have To Be Boring, The 333 Method & Stylish Work Bags

Style Inspo: Workwear Doesn't Have To Be Boring, The 333 Method & Stylish Work Bags

If the thought of looking at your work wardrobe makes you feel deflated, you are not alone. This week, Lucinda & Chelsea are getting into the ultimate January struggle: how to reinvent your office out...

28 Tammi 35min

Hourglass News & The Truth About Creatine Skincare

Hourglass News & The Truth About Creatine Skincare

We’ve got a bumper episode for you today, kicking off with the latest in the Hourglass/MECCA/Sephora drama. In this episode of Q&A, we’re breaking down what lymphatic drainage can (and can’t) do for y...

26 Tammi 31min

A Derm’s Guide To Sun Damage, Melasma & Dark Spots

A Derm’s Guide To Sun Damage, Melasma & Dark Spots

Youbies: we’re switching things up this week! Q&A will drop in your feed tomorrow (Tuesday). Today we’re re-sharing this timely interview from OG You Beauty host Erin Docherty with dermatologist, Dr. ...

25 Tammi 27min

The Best Product of 2026… Even Though It’s Only January

The Best Product of 2026… Even Though It’s Only January

Leigh Campbell is back alongside Kelly McCarren, and no biggie, but Leigh reckons she’s already found what will be the best product of 2026 (even though it’s only January!). On today’s episode of Spen...

22 Tammi 26min

Style Inspo: Wait...You Really Did No Buy 2025?!

Style Inspo: Wait...You Really Did No Buy 2025?!

Could you go an entire year without buying a single piece of clothing, shoes, or accessories? For radio host Jess Farchione, the answer was yes – but it all started with a $550 dress she bought on imp...

21 Tammi 40min

How To Fix Your Breakouts With Gen Z Founder Rachael Wilde

How To Fix Your Breakouts With Gen Z Founder Rachael Wilde

Rachael Wilde knows how to make beauty products go viral. The co-founder of Bouf Haircare and The Breakout Hack previously known as tbh, takes us behind the scenes of building billion-dollar beauty br...

19 Tammi 31min

Suosittua kategoriassa Premium

nikotellen
anni-jaajo
tuplakaak
antin-matka
jaljilla
olipa-kerran-otsikko
grekovit
hei-baby-3
maanantaimysteeri
murhan-anatomia
terveisia-perheesta
palmujen-varjoissa
i-dont-like-mondays
kaksi-aitia
siita-on-vaikea-puhua
gogin-ja-janin-maailmanhistoria
the-harlin-show
backmanholmavuo
ihan-oikeesti
uutiscast