1733: AdTech - The Tech Transforming Digital Ad Verification
Tech Talks Daily28 Syys 2021

1733: AdTech - The Tech Transforming Digital Ad Verification

Integral Ad Science (IAS) ensures ads are running exactly where, when, and how you want — no ifs, ands, or bots. They help protect brands and save their cusotmers from spending time and money on inappropriate content, markets, or fraudulent traffic. These insights are based on 100+ billion web transactions they process every day.

Netflix, Apple TV, and consoles are becoming more popular advertising avenues than traditional linear TV. As a result, we're consuming more video than ever before, and I wanted to explore the challenges and opportunities with connected TVs and explore the latest shopping trends. I invited Tony Marlow, CMO, Integral Ad Science, to analyze these trends and understand the scale of the problem with fraud and the role that technology will play in the industry's future.

Tony Marlow is the Chief Marketing Officer for Integral Ad Science, based in New York. He is an insights-driven executive and leads all aspects of corporate marketing strategy, brand development, and communications for the company.

Before joining IAS in 2019, he was the CMO for the big data company Data Axle. Before that, he was the Global Head and Vice President of B2B Marketing for Yahoo – overseeing all B2B Marketing, Marketing Strategy, Product Marketing, Sales Learning, and Sales Insights.

Jaksot(2000)

The Convergence Of IT And OT With Matthias Haas At IGEL Now And Next

The Convergence Of IT And OT With Matthias Haas At IGEL Now And Next

What does it actually take to rethink the endpoint in a world shaped by AI, Zero Trust, and the growing convergence of IT and operational technology? Recording live from IGEL Now and Next in Miami, I ...

2 Huhti 26min

How Dwelly Is Rebuilding The Rental Market With AI

How Dwelly Is Rebuilding The Rental Market With AI

How do you rebuild an entire industry that most people accept as slow, fragmented, and frustrating? In this episode, I sit down with Dan Lifshits, co-founder of Dwelly, to explore how AI is being used...

1 Huhti 41min

How Meta Is Using AI To Help Businesses Connect, Create, And Compete

How Meta Is Using AI To Help Businesses Connect, Create, And Compete

How are businesses supposed to grow when technology is moving faster than regulation, customer expectations keep shifting, and AI is changing the rules in real time? In this episode, I sat down with D...

31 Maalis 36min

Nutanix, AI And Containers: Preparing For A Distributed Data Future

Nutanix, AI And Containers: Preparing For A Distributed Data Future

What happens when AI ambition starts moving faster than the infrastructure built to support it? In this episode, I spoke with Lee Caswell, SVP of Product and Solutions at Nutanix, about the latest Ent...

30 Maalis 27min

Synthetic Research Explained: A Powerful Tool To Support, Not Replace, Human Insight

Synthetic Research Explained: A Powerful Tool To Support, Not Replace, Human Insight

How far can we trust research that is generated without asking a single human being? In this episode, I sat down with Jordan Harper from Qualtrics to unpack one of the most talked-about developments a...

29 Maalis 25min

Experience Is Everything: Rethinking Customer Experience In An AI-Driven World

Experience Is Everything: Rethinking Customer Experience In An AI-Driven World

What does customer experience really mean when every company claims to put the customer first? In this episode, I sat down with Jeannie Walters, founder of Experience Investigators, to unpack why so m...

28 Maalis 21min

The Human Side Of Healthcare Technology At Stanford Health Care

The Human Side Of Healthcare Technology At Stanford Health Care

What does a great patient experience really look like when people are at their most vulnerable? In this episode, I sat down with Stanford Health Care's SVP and Chief Patient Experience and Operational...

28 Maalis 20min

How Jeff Gelfuso And Qualtrics Are Closing The Gap Between Insight And Action

How Jeff Gelfuso And Qualtrics Are Closing The Gap Between Insight And Action

What happens when customer experience stops being a soft metric and starts becoming a direct driver of revenue, retention, and real-time action? In this episode, I sat down with Jeff Gelfuso, SVP and ...

27 Maalis 25min

Suosittua kategoriassa Politiikka ja uutiset

uutiscast
aikalisa
ootsa-kuullut-tasta-2
politiikan-puskaradio
rss-ootsa-kuullut-tasta
tervo-halme
rss-pinnalla
rss-podme-livebox
rss-asiastudio
otetaan-yhdet
aihe
the-ulkopolitist
et-sa-noin-voi-sanoo-esittaa
radio-antro
rss-vaalirankkurit-podcast
rss-ulkopoditiikkaa
rss-mina-ukkola
rss-raha-talous-ja-politiikka
viisupodi
rss-virkkusvartti