Tech Talks Daily15 Marras 2021

1783: RetailTech and how Retail is Preparing for the Holiday Season

Dan Wallace-Brewster, Senior Vice President Marketing at Scalefast, joins me in a conversation on the state of the retail industry as we continue to navigate more waves of COVID and face the upcoming holiday season.

Dan leads the content and lead generation engines for Scalefast as it accelerates an already-exponential growth curve. He has mechanized custom content throughput by enabling internal and external creative teams and focused messaging on defined ICPs and products in collaboration with sales leaders. Under his leadership, a new marketing technology stack has been deployed to ensure multi-touch attribution, maximum funnel velocity, and accountability for every B2B marketing investment.

About Scalefast

Scalefast is on a mission to change the way brands do direct-to-consumer eCommerce by empowering them to regain the control and simplicity they need to create an exceptional shopping experience directly from their online storefront.

By joining forces through the Scalefast Commerce Cloud, brands can deliver localized and personalized direct-to-consumer shopping experiences while leveraging the volume and data of an entire brand ecosystem.

Scalefast's modern approach to eCommerce has generated award-winning success for their clients and has allowed them to become the fastest-growing eCommerce platform in the U.S. Its full-stack enterprise solution brings together a cloud-based eCommerce platform, global business services and an international footprint of logistics, payment, tax and business partners

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