2268: The Future of Personalisation: Insights from Emarsys, an SAP company
Tech Talks Daily12 Helmi 2023

2268: The Future of Personalisation: Insights from Emarsys, an SAP company

In today's episode, we dive into the world of personalized customer experience with Meghann York, Global Head of Product Marketing at SAP Emarsys. Meghann takes us on a journey to understand how brands are leveraging AI-powered automation to provide highly relevant and personalized recommendations to their customers across multiple channels.

One of the critical elements of the Emarsys platform is its ability to unify, cleanse and analyze first-party data. This data, which includes information from business applications, customer data, and commerce solutions, is used to build a rich profile of each customer. This information allows the platform to automate communications and provide personalized recommendations to customers.

Meghann also shares her insights on the role of technology in customer obsession, retention, and loyalty. We also discuss insights gained from the Emarsys Customer Loyalty Index. Meghann shares what will drive customer loyalty in 2023 and beyond based on their findings.

Listen in as Meghan provides valuable insights into personalized customer experience and how brands leverage AI-powered automation to provide highly relevant and personalized recommendations. She also highlights the importance of unifying first-party data and how it plays a critical role in building rich customer profiles and driving customer loyalty.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(2000)

Electrifying Collection Fleets and Improving Driver Safety With Republic Services

Electrifying Collection Fleets and Improving Driver Safety With Republic Services

How do you introduce electric vehicles and AI-assisted safety technology into a collection fleet that customers depend on every day? On Tech Talks Daily, I'm joined by Brett Rogers, Vice President of ...

3 Marras 26min

Building Trust in Production AI Agents With Caylent.

Building Trust in Production AI Agents With Caylent.

What would make you comfortable giving an AI agent the authority to act inside a live business process? In this episode of Tech Talks Daily, I speak with Valerie Henderson, CEO of Caylent, about what ...

2 Marras 26min

Connecting AI Fall Detection With Care Workflows at KamiVision.

Connecting AI Fall Detection With Care Workflows at KamiVision.

What makes an AI fall alert useful to the person who needs help and the team responsible for responding? In this episode of Tech Talks Daily, I speak with Mike Link, chief operating officer at KamiVis...

1 Marras 25min

What Proof of Reserves Can Tell You With LeveX

What Proof of Reserves Can Tell You With LeveX

What can a crypto exchange's proof of reserves establish, and what might still be missing from the picture? On Tech Talks Daily, I'm joined by Harvey Liu, co-founder and CEO of LeveX, to discuss trans...

31 Loka 27min

Reducing IT Firefighting With ControlUp

Reducing IT Firefighting With ControlUp

What needs to happen before an IT team can trust an AI agent to resolve a problem rather than simply report it? In this episode of Tech Talks Daily, I welcome Jed Ayres, CEO of ControlUp, and Gadi Fel...

31 Loka 28min

Making AI the ERP Interface With NetSuite

Making AI the ERP Interface With NetSuite

When would you trust your ERP system to move from answering a question to carrying out the work? Recording at SuiteWorld in Las Vegas, I spoke with Brian Chess, who leads AI product and technology for...

30 Loka 23min

Turning AI Experiments Into Business Value With Newton

Turning AI Experiments Into Business Value With Newton

What if the biggest gain from AI comes from reducing the distance between the person who understands a problem and the person building its solution? On Tech Talks Daily, I'm joined by Ben Grinnell, Ch...

29 Loka 30min

NetSuite Founder on the End of ERP and What Comes Next

NetSuite Founder on the End of ERP and What Comes Next

What if your ERP system came to you through a conversation, instead of asking you to learn its menus before you could get anything done? Recording at SuiteWorld in Las Vegas, I welcomed Evan Goldberg,...

28 Loka 18min

Suosittua kategoriassa Politiikka ja uutiset

uutiscast
vallattomat
aikalisa
politiikan-puskaradio
rss-viihde-media
rss-ootsa-kuullut-tasta
rss-vaalirankkurit-podcast
ootsa-kuullut-tasta-2
rss-voi-venaja
tervo-halme
otetaan-yhdet
rss-podme-livebox
rss-ulkopoditiikkaa
rss-kaikki-uusiksi
aihe
the-ulkopolitist
rss-asiastudio
rss-girls-finish-f1rst
rss-raha-talous-ja-politiikka
rikosmyytit