The Dream Bigger Podcast28 Loka 2025

From YouTube Workouts to a Global Brand: Cassey Ho on Blogilates, Dupe Culture, and Online Criticism

On today’s episode, I am speaking with Cassey Ho and we get into her journey from teaching pop pilates classes at a local gym to building a global fitness and fashion empire - her journey is anything but ordinary. As the founder of Blogilates and POPFLEX, Cassey shares how she followed her heart and turned her creativity into a thriving brand. She opens up about the early days of YouTube, navigating online criticism, and the rise of “dupe culture” after seeing her own designs copied by other retailers. She also dives into protecting her work through patents, balancing business with her husband and COO Sam, and why she still swears by mat pilates over the reformer craze. Honest, inspiring, and full of hard-earned wisdom, this conversation is a masterclass in staying authentic while scaling a dream. Enjoy!

To connect with Cassey on Instagram, click HERE.

To connect with POPFLEX on Instagram, click HERE.

To shop POPFLEX, click HERE.

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To learn more about Arrae, click HERE.

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To check out Siff’s Amazon StoreFront, click HERE.

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

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Produced by Dear Media

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#6- Alex Ikonn, Co-founder of The Five Minute Journal, Luxy Hair & Intelligent Change Inc: Building a Brand in the Digital Age, Creating Impact, Essentials for E-Commerce, and The First True 1000 Fans

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#4- Amy Lawrenson, Editorial Director of Bydie Beauty UK: How To Break Into Publishing, Wellness Routines, 500 Day Run Streak, and What It Takes To Work At A Magazine

On this episode, I chat with Amy Lawrenson, the Editorial Director of Byrdie Beauty UK. The wide-ranging conversation covers how to break into publishing, what qualities are valued when hiring for a m...

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#3- Eve Kalinik: Nutritional Therapy, Mindful Eating, Hormones, Gut Health, Intermittent Fasting, and Why Planning Is Important For The Girl On The Go

On this episode, I sit down with one of London’s top nutrition therapists, Eve Kalinik. This interview focuses on mindful eating, gut health, finding the right probiotics, and why planning is importan...

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#2- Dr. Nigma Talib: Glowing Youthful Skin, Connection Between Skin & Gut Health, Supplements, Snail Peptides, and Preventative Beauty

On this episode, I chat with celebrity naturopathic doctor and skin expert, Dr. Nigma Talib about her tips for glowing skin, how diet impacts skin health, inflammatory foods, facial massage, and suppl...

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The Dream Bigger Podcast

Welcome to The Dream Bigger Podcast, a podcast by Siffat Haider of Icing & Glitter. Each week, Siff will be chatting with movers and shakers who will inspire you to live your best life. Expect to hear...

20 Syys 201811min