Episode 12: Customers, Users, and Sponsors — Roles in Service Management

Episode 12: Customers, Users, and Sponsors — Roles in Service Management

Service management is not just about technology; it’s about people and their roles in creating and consuming value. In this episode, we’ll explain the three primary roles ITIL identifies: customers, users, and sponsors. Customers define requirements for services and take responsibility for outcomes, while users are those who actually consume the service in their day-to-day work. Sponsors, on the other hand, provide financial or organizational support to make the service possible. Understanding these distinctions is critical because exam questions often test your ability to recognize who plays which role in a given scenario.

We’ll bring these roles to life with examples, such as a company rolling out a new collaboration tool. The sponsor may be the executive funding the project, the customer may be the department requesting the tool, and the users are the employees who rely on it daily. This clear separation of roles helps avoid confusion and ensures accountability across the service lifecycle. Recognizing these dynamics will strengthen your understanding of how ITIL applies in practice. This episode was produced by BareMetalCyber.com.

Jaksot(59)

Episode 19: Service Offerings Explained

Episode 19: Service Offerings Explained

Service offerings form the bridge between a service provider and the consumers who benefit from their services. In this episode, we’ll define what an offering is in ITIL terms — a formal description o...

1 Syys 202520min

Episode 18: Utility and Warranty — Twin Pillars of Service Value

Episode 18: Utility and Warranty — Twin Pillars of Service Value

Utility and warranty together define whether a service truly delivers value. In this episode, we’ll revisit and expand on these two foundational concepts. Utility is fitness for purpose — does the ser...

1 Syys 202523min

Episode 17: Understanding Risk in Services

Episode 17: Understanding Risk in Services

Risk is an unavoidable part of delivering services, and ITIL places strong emphasis on understanding how risk shapes outcomes. In this episode, we’ll explore the ITIL definition of risk as a possible ...

1 Syys 202519min

Episode 16: Outputs vs. Outcomes — Getting Real Results

Episode 16: Outputs vs. Outcomes — Getting Real Results

One of the most important distinctions in ITIL is between outputs and outcomes. Outputs are the direct deliverables of a process — the things you produce, like a software update or a report. Outcomes ...

1 Syys 202522min

Episode 15: Cost and Value — What’s the Difference?

Episode 15: Cost and Value — What’s the Difference?

In service management, cost and value are closely linked but not the same. This episode focuses on distinguishing these two concepts, which the exam often tests in subtle ways. Cost represents the res...

1 Syys 202523min

Episode 14: Value in Everyday Life

Episode 14: Value in Everyday Life

Abstract definitions can be difficult to grasp, so this episode connects ITIL’s concept of value to examples you use every day. Think of subscribing to Netflix, hailing a ride on Uber, or ordering thr...

1 Syys 202523min

Episode 13: Service Management as a Practice — What It Means

Episode 13: Service Management as a Practice — What It Means

Service management is more than a collection of processes; it is a professional practice that organizations adopt to consistently deliver value. In this episode, we’ll define what ITIL means by “servi...

1 Syys 202524min

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