#175 - The Scourge of Wasted Research with Jake Burghardt of Integrating Research
Awkward Silences28 Loka 2025

#175 - The Scourge of Wasted Research with Jake Burghardt of Integrating Research

Ben sits down with Jake Burghardt from Integrating Research to discuss his new book Stop Wasting Research and how organizations can maximize the product impact of their customer insights. Jake breaks down the critical problem of research waste, where valuable insights from studies get left behind instead of informing future decisions and planning cycles.

Jake introduces his framework of three root causes driving research waste: preparation, motivation, and integration. He emphasizes practical solutions like creating insight summaries with stakeholders, building cross-silo research communities, and establishing recurring touchpoints beyond traditional study deliverables. The conversation covers actionable strategies for researchers at all levels, from individual contributors looking to extend their impact to research leaders building organizational initiatives that elevate research as a collective stakeholder voice.

Highlights

  • 08:15 Defining research waste and value
  • 14:48 Identifying research waste in organizations
  • 21:36 Breaking down research silos
  • 30:21 Creating insight summary statements
  • 37:38 Integration and recurring stakeholder touchpoints
  • 42:52 Building research initiatives not individual efforts

Resources

  1. Conducting Better Stakeholder Interviews
  2. The 2025 State of Research Strategy Report
  3. The Research ROI & Impact Calculator

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Jaksot(198)

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#192 - Slowing Things Down to Speed Up Research with Jared Forney of Okta

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#191 - Throwback: UX Lessons from a Decade Researching AI with Jess Holbrook of Microsoft

#191 - Throwback: UX Lessons from a Decade Researching AI with Jess Holbrook of Microsoft

This week we're revisiting one of Awkward Silences' most memorable episodes.Much of the conversation around AI in UX involves how it will shape and change researchers' work. This episodes's guest, Jes...

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#190 - How to Navigate the Constant Change in UX Research with Learners CEO Alec Levin

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Erin May sits down with Alec Levin, CEO and Co-Founder of Learners, to explore how researchers can navigate the rapid changes reshaping their field. Alec shares his vision for how AI and automation ar...

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#189 - Throwback: Quantifying Research Impact with Ruby Pryor of Rex

#189 - Throwback: Quantifying Research Impact with Ruby Pryor of Rex

This week we're revisiting one of Awkward Silences' most memorable episodes.This episode welcomed Ruby Pryor, founder of Rex, a consulting firm specializing in UX research and strategic design.This ep...

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#188 - Why AI Can't Replace Qualitative Research with Sam Ladner of Workday

#188 - Why AI Can't Replace Qualitative Research with Sam Ladner of Workday

Erin May sits down with Sam Ladner, Senior Principal Researcher of Strategy at Workday, to explore the evolving role of AI in qualitative research. Sam brings a refreshingly balanced perspective on wh...

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#187 - Throwback: Harnessing AI For Better Insights with George Whitfield of MIT and Google

#187 - Throwback: Harnessing AI For Better Insights with George Whitfield of MIT and Google

This week we're revisiting one of Awkward Silences' most memorable episodes. This episode welcomed George Whitfield, an expert in applying AI to the analysis of qualitative data. George discussed the ...

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#186 - Positioning Your Portfolio for AI Skills with Aneta Kmiecik of Be Your Own Design Team

#186 - Positioning Your Portfolio for AI Skills with Aneta Kmiecik of Be Your Own Design Team

Erin May sits down with Aneta Kmiecik, founder of Be Your Own Design Team, to tackle one of the biggest questions facing designers today: how to position AI skills in portfolios and resumes. With 15 y...

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#185 -  How to Use AI Without Losing Your Research Soul with Nikki Anderson of Drop in Research

#185 - How to Use AI Without Losing Your Research Soul with Nikki Anderson of Drop in Research

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