Jeep vs Bronco | Back in the Saddle | 5
David is going behind the scenes with Ford’s Director of Vehicle Personalization, Mark Grueber, who helped power the “Bronco Underground.” You heard him in this season of Business Wars, and now he’s s...
22 Touko 202441min
Jeep vs Bronco | Full Throttle | 4
It's 2008 and the U.S. government spends tense months deciding whether, and then how, to bail out the U.S. auto industry. Chrysler is saved through a forced merger with another foreign suitor — Italy’...
15 Touko 202434min
Jeep vs Bronco | Bye Bye Bronco | 3
It's 1996, and the last Bronco rolls off the assembly line in Michigan. Ford is moving on to bigger, lusher SUVs. Jeep is already there with its Grand Cherokee. And as it continues to be hugely popula...
8 Touko 202432min
Jeep vs Bronco | Engine Trouble | 2
It’s 1965 and as the Bronco bucks onto the market, the Jeep boosts its engine power in hopes of catching up. But by the 1970s, the Jeep’s owner, the American Motor Company, has a new strategy: beat th...
1 Touko 202433min
Jeep vs Bronco | Battle Hardened | 1
It's 1940 and as Adolph Hitler’s forces storm across Europe, the American army pays a nearly broke U.S. carmaker to develop a lightweight, durable, all-purpose, all-terrain automobile for use in the c...
24 Huhti 202436min
Allbirds: The Rise and Fall of Direct to Consumer | 5
Allbirds was once valued at $4.1 billion. The sustainable shoe brand had a fast and meteoric rise that mirrored the path of many other direct to consumer brands, but by early 2024 Allbirds' luck had c...
18 Huhti 202438min
Sam Altman & the Battle for OpenAI | Is OpenAI Out of the Woods? | 4
A lot has happened at OpenAI since that whiplash week in November 2023 when the board ousted its chief executive. There was an investigation to determine whether Sam Altman’s firing was just, and a la...
17 Huhti 202441min
Sam Altman & the Battle for OpenAI | Blood in the Water | 3
After five intense days, Sam Altman prevails over the OpenAI Board and is reinstated as CEO, with a new board in place. But the turmoil has shown that OpenAI is vulnerable and its competitors, includi...
10 Huhti 202435min
