How Lululemon Won Athleisure | Mirror, Mirror | 2
Business Wars29 Loka 2025

How Lululemon Won Athleisure | Mirror, Mirror | 2

It's the 2010s, and the athleisure market has exploded. As Lululemon has grown into one of the world's biggest athletic wear companies, brands like Nike and Adidas want a piece of the pie—and new, smaller companies are adding to the competition. Soon, everyone will be selling the same type of yoga pants that Lululemon created. To survive, Lululemon will need to expand its business-model. That means distancing itself from its founder and venturing into a brand new world: tech.

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Vaccine Wars | Long Shot | 3

Vaccine Wars | Long Shot | 3

It’s February 2020 and drugmaker Moderna’s sprinting ahead – its Covid vaccine is already poised to enter human trials.But Moderna and its rivals know plenty of vaccines never make it out of trials al...

26 Huhti 202127min

Vaccine Wars | The Hype Cycle | 2

Vaccine Wars | The Hype Cycle | 2

It’s 25 years before the pandemic and at the University of Pennsylvania a Hungarian biochemist is fighting a one-woman campaign to figure out how to create mRNA vaccines.But no one wants to fund her r...

21 Huhti 202128min

Vaccine Wars | This is Not a Drill | 1

Vaccine Wars | This is Not a Drill | 1

It’s early January 2020, and a mysterious new virus is overtaking the city of Wuhan, China.At first the outbreak barely makes the news, but as the threat comes into focus, scientists spring into actio...

19 Huhti 202126min

KFC vs Chick-fil-A | The Fried Chicken Future | 7

KFC vs Chick-fil-A | The Fried Chicken Future | 7

After decades in KFC’s shadow, Chick-fil-A rode a wave of chicken sandwich obsession to industry dominance. But for how long? Will consumers tire of the relative simplicity of fried chicken in between...

14 Huhti 202123min

David Brown on The Art of Business Wars | 7

David Brown on The Art of Business Wars | 7

Our new book, The Art of Business Wars, takes fans through stories they've heard on Business Wars and some that are completely new. Host David Brown is joined by Next Big Idea's Rufus Griscom to discu...

13 Huhti 202123min

KFC vs Chick-fil-A | Sandwichmania | 6

KFC vs Chick-fil-A | Sandwichmania | 6

It’s the the early 2000’s and the animal rights group PETA accuses KFC of cruelty in their poultry processing and creating “Frankenchickens.” As KFC revenues tumble, Chick-fil-A surges ahead, cultivat...

12 Huhti 202122min

KFC vs Chick-fil-A | The Colonel’s Last Stand | 5

KFC vs Chick-fil-A | The Colonel’s Last Stand | 5

It’s the 1970’s and Kentucky Fried Chicken has yet another new owner: Heublein, the company known for introducing Americans to Smirnoff’s vodka. But KFC brand ambassador Harland Sanders creates a PR f...

7 Huhti 202125min

The Art of Business Wars Lesson 4: Positioning

The Art of Business Wars Lesson 4: Positioning

oo often in business, taking two positions is the same as taking none. You can only carve out one at a time — so choose wisely. To read more lessons from The Art of Business Wars and to order your cop...

6 Huhti 20214min

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