How Lululemon Won Athleisure | Mirror, Mirror | 2
Business Wars29 Loka 2025

How Lululemon Won Athleisure | Mirror, Mirror | 2

It's the 2010s, and the athleisure market has exploded. As Lululemon has grown into one of the world's biggest athletic wear companies, brands like Nike and Adidas want a piece of the pie—and new, smaller companies are adding to the competition. Soon, everyone will be selling the same type of yoga pants that Lululemon created. To survive, Lululemon will need to expand its business-model. That means distancing itself from its founder and venturing into a brand new world: tech.

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Marvel vs DC - Origin Stories | 1

Marvel vs DC - Origin Stories | 1

In the early 1960s, the Space Race was on, Chubby Checkers got everyone doin’ the twist and Superman was turning 25. DC has it all - a legacy comic, the talented writers and illustrators, and plush of...

21 Maalis 201822min

Nike vs Adidas - Interview with Liz Dolan and David Meltzer | 7

Nike vs Adidas - Interview with Liz Dolan and David Meltzer | 7

Today we talked to Liz Dolan, former Nike CMO, and David Meltzer, sports marketing guru and agent about this vicious war. If you loved them here, you’ll love their podcasts even more.Liz co-hosts Safe...

20 Maalis 201844min

Nike vs Adidas - The Defectors | 6

Nike vs Adidas - The Defectors | 6

The rivalry between Nike and Adidas has been intense for decades, but always respectful. But with intensity comes… defectors. Just three at the beginning, who set out to create a “Disneyland for desig...

15 Maalis 201819min

Nike vs Adidas - Rebound | 5

Nike vs Adidas - Rebound | 5

Nike, the late starter struck gold with its “Just Do It” campaign. Launched in 1988, the shoe giant finally had a tagline as good as its shoes. Meanwhile, Adidas, the brand that started and found succ...

13 Maalis 201824min

Nike vs Adidas - Nike Air | 4

Nike vs Adidas - Nike Air | 4

Every new Nike employee gets a list of principles that serves as the company’s philosophy. One: Our business is change. Two: We’re on offense, all the time.With those principles Nike sprinted from $29...

8 Maalis 201826min

Nike vs Adidas - Walking Billboards | 3

Nike vs Adidas - Walking Billboards | 3

As long as there have been professional sports, there have been professional athletes, willing to accept money to wear certain brands, but the biggest endorsement deals were only made possible by a mi...

6 Maalis 201820min

Nike vs Adidas - The Starting Line | 2

Nike vs Adidas - The Starting Line | 2

Rudi and Adi Dassler started the “Dassler Business” in the 1920s in their parent’s garage, recycling materials from WWI military gear and uniforms. They got a pair of their track spikes on an athlete ...

1 Maalis 201823min

Nike vs Adidas - Sneakerheads | 1

Nike vs Adidas - Sneakerheads | 1

In 2015, Kanye West turned his back on Nike, an all out battle in the ongoing war for sneaker supremacy. Nike and Adidas are two multinational companies worth billions in an industry estimated to be v...

27 Helmi 201819min

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