EP101: How to Build a Brand with Purpose, one Retailer at a Time with April Showers

EP101: How to Build a Brand with Purpose, one Retailer at a Time with April Showers

In this episode, Wendy Liebmann sits down with April Showers, the founder of Afro Unicorn®, a brand born from purpose, community, and the need for representation. They discuss how April’s personal passion and smart retail partnerships brought her vision to life. Highlights: How Afro Unicorn grew from T-shirts to Walmart shelves and national recognitionWhy purpose and community are central to building modern brands at retailThe role of retail partners like Walmart and CVS in nurturing ne...

Jaksot(108)

EP36: Providing Affordable Access to Under-Served Shoppers with Chris Skyers - Wakefern Food Corp.

EP36: Providing Affordable Access to Under-Served Shoppers with Chris Skyers - Wakefern Food Corp.

In this episode Wendy Liebmann talks with Chris Skyers, former Vice President of Own Brands for the Wakefern Food Corporation (which includes ShopRite), about the social imperative and commercial oppo...

15 Kesä 202226min

EP35: The Role of the Store: Retail 5.0 with Candace Corlett

EP35: The Role of the Store: Retail 5.0 with Candace Corlett

In this episode WSL’s Wendy Liebmann and Candace Corlett discuss that, in spite of all the attention given to ecommerce during the pandemic, the physical store matters. But not the same way it used to...

17 Touko 202229min

EP34: Amazon, Omni-commerce, the Metaverse and What Comes Next with Andrea Leigh

EP34: Amazon, Omni-commerce, the Metaverse and What Comes Next with Andrea Leigh

In this episode Wendy Liebmann talks with Andrea Leigh, former Amazon executive, and founder of The Allume Group, an ecommerce education community, about the future of commerce. They discuss: How lif...

21 Huhti 202240min

EP33: Predicting the Future of Retail in a Time of Wet Cement with Bryan Gildenberg

EP33: Predicting the Future of Retail in a Time of Wet Cement with Bryan Gildenberg

In this episode, Wendy Liebmann talks with Bryan Gildenberg, senior vice president of Commerce for the Omnicom Commerce Group about how to create a vision of the future when we are still living in a w...

21 Maalis 202227min

EP32: How We Eat – The Brave New World of Food and Drink with Paco Underhill

EP32: How We Eat – The Brave New World of Food and Drink with Paco Underhill

In this episode, Wendy Liebmann talks with Paco Underhill, founder of Envirosell, author of Why We Buy, What Women Want, and his newly published How We Eat, about the changing world of food and drink,...

7 Maalis 202236min

EP31: The Future of Beauty. Healthy or Not? with Lauren Brindley from Walgreens

EP31: The Future of Beauty. Healthy or Not? with Lauren Brindley from Walgreens

In this episode Wendy Liebmann talks to Lauren Brindley, Group Vice President and General Merchandise Manager for Beauty and Personal Care, Walgreens, about whether the future of the beauty category i...

7 Helmi 202228min

EP30: Challenging the Future of Retail. It’s right in front of your eyes! with Candace Corlett

EP30: Challenging the Future of Retail. It’s right in front of your eyes! with Candace Corlett

WSL’s Wendy Liebmann, CEO, and Candace Corlett, President, challenge the notion that companies cannot anticipate the future in these times. The shopper and retail trends WSL identified and has been ...

18 Tammi 202228min

EP29: Branding WELLness. The New Dynamics, with Tim Girvin

EP29: Branding WELLness. The New Dynamics, with Tim Girvin

In this episode, Wendy Liebmann talks with Tim Girvin, founder and chief creative officer of Girvin Inc., about how companies need to tell their stories in this age when shoppers are more focused on t...

5 Tammi 202226min

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