20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures

20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures

Jay Acunzo is NextView Ventures VP of Platform and runs the View from Seed blog. At NextView, he leads the creation of business development and educational resources for startups, from board deck templates to mobile workshops to the popular Hitchhiker's Guide to Boston Tech (bostontechguide.com). Prior to NextView, Jay led content marketing and production teams at HubSpot (IPO) and Dailybreak Media (acquired). A former sports journalist, he began his career in tech at Google. As a result of Jay's tremendous success Jay has been named Top 10 B2B Marketer in Boston, 70 Rising Social Media Stars and 100 Most Influential Content Marketers.

Items Mentioned in Today's Show:

In Today's Episode you will Learn:

  • How Jay made his move into the world of tech with Google and how he then transitioned into the world of venture with NextView?
  • What does VP of Platform really entail? Why has it become an emerging trend in the venture industry?
  • How is the structure of VCs firms changing, with the likes of a16z moving to a much more service orientated venture fund.
  • Are there any individuals or sections of society that should or should not be blogging?
  • How can individuals drive traffic to their blog and what tactics Jay uses to get visitors to his blog?
  • What Jay would suggest to business and startup founders thinking about whether to start blogging?
  • What is the best platform to market your content or startup? Is Twitter really an effective marketing tool? How can individuals and businesses increase engagement on Twitter? What not to do on Twitter?

We then finish today's episode with a lightning round where we hear Jay's thoughts on the best and worst aspects as VP of Platform, his best resource for content marketing, his favourite book and why.

Jaksot(1422)

20 VC 052: How To Make The Leap From Seed To Series A with Ari Helgason @ Dawn Capital

20 VC 052: How To Make The Leap From Seed To Series A with Ari Helgason @ Dawn Capital

Ari Helgason is a VC at Dawn Capital in London and a former entrepreneur with operational experience in both London and New York. Prior to Dawn, Ari founded SaaS sales and workflow management system W...

8 Heinä 201520min

20 VC 051: The New Silicon Valley Style VC in London with Alessandra Sollberger @ Mosaic Ventures

20 VC 051: The New Silicon Valley Style VC in London with Alessandra Sollberger @ Mosaic Ventures

Alessandra Sollberger is a VC at Mosaic Ventures, a new Silicon Valley style venture firm based in London, focussing on Series A rounds. Alessandra previously worked in private equity at Blackstone, c...

6 Heinä 201518min

Founders Friday 002: Balderton's James Wise interviews 20VC Founder, Harry Stebbings

Founders Friday 002: Balderton's James Wise interviews 20VC Founder, Harry Stebbings

Today is a very special show as James Wise, Principal at Balderton Capital turns the tables on Host of The Twenty Minute VC, Harry Stebbings. In today's brilliant interview by James we delve into what...

3 Heinä 201521min

20 VC 050: Starting, Building and Selling in SaaS with the King of SaaS, Jason Lemkin, Managing Director @ Storm Ventures

20 VC 050: Starting, Building and Selling in SaaS with the King of SaaS, Jason Lemkin, Managing Director @ Storm Ventures

Jason Lemkin is Managing Director at Storm Ventures focussing on early stage SaaS and enterprise startups. Jason is an acknowledged thought leader in SaaS through his creation of the SaaStr community,...

1 Heinä 201523min

20 VC 049: VC is Getting Younger with Spencer Lazar @ General Catalyst Partners

20 VC 049: VC is Getting Younger with Spencer Lazar @ General Catalyst Partners

Spencer Lazar is a Principal at General Catalyst Partners, based in New York City. He focuses on early stage software & internet investments, with a particular interest in online marketplaces, mobile ...

29 Kesä 201526min

Founder's Friday 001: How to Create Great Company Culture with Anand Sanwal, Founder @ CB Insights

Founder's Friday 001: How to Create Great Company Culture with Anand Sanwal, Founder @ CB Insights

Anand Sanwal is the CEO and Co-Founder of CB Insights. Specifically, CB Insights tracks financing trends and private companies in the healthcare, industrial, technology, software, energy & utilities, ...

26 Kesä 201524min

20 VC 048: What Do VC's Really Add To Startups with Christian Claussen, Managing Partner @ Ventech

20 VC 048: What Do VC's Really Add To Startups with Christian Claussen, Managing Partner @ Ventech

Quote of the Day: "Capital is a crappy differentiator". Dustin Dolginow Christian Claussen is a Managing Partner with Ventech, a VC firm with offices in Munich and Paris. He has 16 years of experience...

24 Kesä 201522min

20 VC 047: 4 Ways Investors Find Great Startups with Rob Moffat, Principal @ Balderton Capital

20 VC 047: 4 Ways Investors Find Great Startups with Rob Moffat, Principal @ Balderton Capital

Rob Moffat is Principal at Balderton Capital, one of London's leading VC firms. At Balderton Rob specialises in Fintech, Martech, Gaming and Marketplaces. Rob is currently a board director or observer...

22 Kesä 201523min

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