20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures

20 VC 035: The Ultimate Marketing Guide for Startups with Jay Acunzo, VP of Platform @ NextView Ventures

Jay Acunzo is NextView Ventures VP of Platform and runs the View from Seed blog. At NextView, he leads the creation of business development and educational resources for startups, from board deck templates to mobile workshops to the popular Hitchhiker's Guide to Boston Tech (bostontechguide.com). Prior to NextView, Jay led content marketing and production teams at HubSpot (IPO) and Dailybreak Media (acquired). A former sports journalist, he began his career in tech at Google. As a result of Jay's tremendous success Jay has been named Top 10 B2B Marketer in Boston, 70 Rising Social Media Stars and 100 Most Influential Content Marketers.

Items Mentioned in Today's Show:

In Today's Episode you will Learn:

  • How Jay made his move into the world of tech with Google and how he then transitioned into the world of venture with NextView?
  • What does VP of Platform really entail? Why has it become an emerging trend in the venture industry?
  • How is the structure of VCs firms changing, with the likes of a16z moving to a much more service orientated venture fund.
  • Are there any individuals or sections of society that should or should not be blogging?
  • How can individuals drive traffic to their blog and what tactics Jay uses to get visitors to his blog?
  • What Jay would suggest to business and startup founders thinking about whether to start blogging?
  • What is the best platform to market your content or startup? Is Twitter really an effective marketing tool? How can individuals and businesses increase engagement on Twitter? What not to do on Twitter?

We then finish today's episode with a lightning round where we hear Jay's thoughts on the best and worst aspects as VP of Platform, his best resource for content marketing, his favourite book and why.

Jaksot(1422)

20 VC 030: VC Funds, Angels and IPOs with John Taylor, Head of Research @ NVCA

20 VC 030: VC Funds, Angels and IPOs with John Taylor, Head of Research @ NVCA

In today's show I am joined by John Taylor, a nationally recognised authority in the venture capital and entrepreneurial finance sector. Currently, John is Head of Research at the National Venture Cap...

23 Huhti 201522min

20 VC 029: The Potential Upside To A Technology Bubble with TechCrunch's Brandon Lipman

20 VC 029: The Potential Upside To A Technology Bubble with TechCrunch's Brandon Lipman

The debate over whether or not we are in a tech bubble is dominating the minds of many in the tech world and today Harry talks to major player, Brandon Lipman, Co-Founder of 3DLT and writer of the rec...

20 Huhti 201518min

20 VC 028: Co-Founding TechCrunch and The Benefits of Not Raising Venture Funding with Keith Teare

20 VC 028: Co-Founding TechCrunch and The Benefits of Not Raising Venture Funding with Keith Teare

Keith Teare is the Founder of Palo Alto incubator, Archimedes Labs whose incubated startups include the likes of M.Dot (acquired by GoDaddy), TechCrunch (acquired by AOL) and Ivan Kalanick's Red Swoos...

16 Huhti 201529min

20 VC 027: Greg Rogers on Techstars, Mentors and The Potential for Fintech

20 VC 027: Greg Rogers on Techstars, Mentors and The Potential for Fintech

Greg Rogers is Managing Director at Techstars, the world’s leading accelerator programme for early stage technology start-ups and is responsible for the Barclays Accelerator. Prior to joining Techstar...

13 Huhti 201530min

20 VC 026: Chris Redlitz on The Importance of People, Pivoting and The Last Mile

20 VC 026: Chris Redlitz on The Importance of People, Pivoting and The Last Mile

Chris Redlitz is Managing Partner at Transmedia Capital, an early stage venture fund specializing in digital media. Their portfolio includes the likes of Snapchat, Twitter, Linkedin and Facebook, just...

9 Huhti 201514min

20 VC 025: Finding the Right VC and The Evolution of Summly with John Henderson of White Star Capital

20 VC 025: Finding the Right VC and The Evolution of Summly with John Henderson of White Star Capital

John Henderson is Principal at White Star Capital, a VC firm helping exceptional entrepreneurs build great technology companies, with a presence in Europe and North America. Prior to White Star, John ...

6 Huhti 201521min

20 VC 024: Financing Finch with Marc Bernegger of Orange Growth Capital

20 VC 024: Financing Finch with Marc Bernegger of Orange Growth Capital

Marc Bernegger is Venture Partner at Orange Growth Capital, a Fintech investment firm with notable investments in the likes of Bux, Knip and Zopa. Prior to OGC, Marc was Partner at Next Generation Fin...

2 Huhti 201520min

20 VC 023: The Recipe for a successful Crowdfunding campaign with Tom Britton

20 VC 023: The Recipe for a successful Crowdfunding campaign with Tom Britton

Tom Britton is Co-Founder and CTO of Syndicate Room, an equity crowdfunding platform that allows it's members to co-invest alongside professional investors. To date Syndicate Room have raised an incre...

30 Maalis 201522min

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