20VC: Maveron's Rebecca Kaden on The Patterns Of Entrepreneurship and Taking A Consumer Product From Niche To Mass Market
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch23 Maalis 2016

20VC: Maveron's Rebecca Kaden on The Patterns Of Entrepreneurship and Taking A Consumer Product From Niche To Mass Market

Rebecca Kaden is a Partner at Maveron where she identifies emerging consumer-focused entrepreneurs in Silicon Valley, Southern California, and New York. Rebecca also plays a leading role in Maveron's seed program, where they partner with emerging consumer companies at their earliest stages. She’s a Board Observer at August, Common, Darby Smart, Dolls Kill, Eargo, Earnest and General Assembly. Her outstanding achievements have been recognised by Forbes who included Rebecca is their annual '30 Under 30'. As always we would like thank the awesome team at Mattermark for providing us with all the data and analysis for the show today, check out Mattermark search here! In Today's Episode You Will Learn:

1.) How Rebecca made her way into the wonderful world of VC?

2.) Maveron have shown their belief in the consumerisation of IOT. What are Rebecca's thoughts on the space, how it is progressing, barriers that are preventing mass adoption?

3.) What is your take on the integration of messaging and chat with IOT? Whis there a recent broader market positivity towards chat interfaces at the moment?

4.) Maveron have also shown their likeability towards hardware investments so why is this? Why do Maveron not feel the broader VC market concerns of shipping, logistics? Are we seeing a shift in investing patterns in hardware?

5.) How do Rebecca approach the common problem with consumer startups transtioning from an early adopter market to a mass market product? What does Rebecca feel is the tipping point? What is necessary to make the transition from SF hipster client to everyone?

6.) What are the benefits are of having a narrow investing thesis (only consumer)? How has Rebecca found it? Is it challenging when finding companies you would like to invest in but are outside the mandate?

Items Mentioned In Today's Episode:

Rebecca's Fave Book:

Rebecca's Fave Blog or Newsletter:

Rebecca's Most Recent Investment:

As always you can follow The Twenty Minute VC, Harry and Rebecca on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! How many emails do you have in your inbox right now? A hundred? A thousand? The answer is too many. But here’s the thing—even though I knew I wanted to do something about it, I didn’t know how. It’s called SaneBox. SaneBox sorts through your email and moves all of the trivial stuff into a different folder so the only messages in your inbox are the ones you actually want to see. Visit sanebox.com/20VC today and they’ll throw in an extra $20 credit on top of the two-week free trial.

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20 VC 002: How to become a VC with Kris Jones

20 VC 002: How to become a VC with Kris Jones

In this session of The Twenty Minute VC, I'm so excited to have the opportunity to interview Kris Jones. Kris has enjoyed an amazing career in the technology industry, founding PepperJam, an internet marketing agency in 1999 and later selling it to Ebay in April of 2010. More recently, Kris has made his transition into the Venture Capital Industry through the founding of an early stage technology investment fund, KBJ Capital, which includes portfolio companies Highlighter.com, French Girls App, ReferLocal.com, LSEO.com and many more incredible companies. In this session you'll learn: Why Kris decided to make the transition from the Startup ecosystem to the world of Venture Capital. How did it feel for Kris, selling his company to Ebay? What was the most important lesson Kris learnt in the journey from having the idea for PepperJam to being acquired by Ebay? What is the key characteristic a Founder must have? What can an individual do to get employed in the Venture Capital industry. Kris is also a prolific writer here are some of his articles, you can check out! Forbes: 15 Steps to Set Your Company Up for a Successful M&A Mashable: 9 Ways Social Media Marketing Will Change in 2014 Citibank: How to Impress a Potential Investor

13 Tammi 201522min

20 VC 001: Guy Kawasaki of Apple, Motorola and AllTop.com

20 VC 001: Guy Kawasaki of Apple, Motorola and AllTop.com

Welcome to the 1st episode of The Twenty Minute VC, on today's show we have Guy Kawasaki, Guy is the Founding Partner of Garage Technology Ventures, a seed & early stage venture capital fund investing in extraordinary entrepreneurs with unique technologies. Previously, he was Chief Evangelist of Apple Inc and an advisor to the Motorala Business Unit of Google. Guy is also the author of many best selling books including the recent best seller, The Art of Social Media: Power Tips for Power Users. In this episode we delve into: Why Guy made the transition into the VC industry? What is the most important aspect for a startup to have? What drives Guy insane about startup founders today? What books Guy gives to aspiring entrepreneurs? What software & apps Guy cannot live without? We then finish on a quick fire round where we discover Guy's thoughts on the future of Amazon, Tesla and whether we really are in the midst of a tech bubble. All of the products mentioned in todays show can be found at www.thetwentyminutevc.com If you love the show, please do leave a review on the iTunes store and don't forget to subscribe!

13 Tammi 201519min

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