#6 What it takes to grow a user base of 150.000 people in only 8 weeks with Ariane Murphy

#6 What it takes to grow a user base of 150.000 people in only 8 weeks with Ariane Murphy

Ariane Murphy is an OG in the Web3 space and is currently Fractional CMO at Forcefield, a Web3 agency attached to a Web3 VC Fund. She took the first Bitcoin company from the UK from private to public and is been around Web3 for about 5 years.

In this week's episode, we talk about

* What she's seeing in the marketing departments of the companies she's working with

* What marketing people should focus on in terms of industry knowledge

* What do startups struggle with and how the team at Forcefield can come in handy

* The case of a campaign they've worked on and what tactics they've used to reach 150 k users in only 8 weeks

* and last but not least, some resources for you to look into.


Get in touch:

Ariane Murphy: https://www.linkedin.com/in/arianemurphy/


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#69 $150M Later, Most Web3 Founders Still Build the Wrong Thing — w Rayka Morandi, CEO Gaply

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#70 AI Search & Automation for Web3: How to Show Up on ChatGPT & Scale Marketing w Victoria Olsina

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Hello everyone, Today's guest is Victoria Olsina, an AI Search, GEO and AI Content Systems Consultant for Web3 brands. She helps crypto, blockchain and DeFi projects improve visibility across AI model...

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#68 Fintech vs. Crypto Marketing: What Web3 Can Learn w Lindsay Casale CMO Pi Squared

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Hello everyone, today's guest is Lindsay Casale, CMO Pi Squared.Lindsay Casale is the Chief Marketing Officer at Pi Squared.Before joining Pi Squared, Lindsay was Head of Marketing at Nil Foundation, ...

23 Syys 202556min

#67 Marketing Privacy in Web3: Lessons from Holonym & Silk with Yean Ketelers

#67 Marketing Privacy in Web3: Lessons from Holonym & Silk with Yean Ketelers

Hello everyone, today's guest is Yan, CMO at Human Tech. Yan has 8+years of experience working on web3 infrastructure, leading GTM teams at Polkastarter, Venly and Delta.a TL;DR Introduction & Role in...

4 Elo 202558min

#66 AI Meets Web3: How Addressable is Redefining Growth Marketing w Tomer Sharoni

#66 AI Meets Web3: How Addressable is Redefining Growth Marketing w Tomer Sharoni

Join the OOO Community - https://guild.xyz/ooo-communityHello everyone, today's guests are Tomer Sharoni, CEO of Addressable, the web3 growth platform. Tomer is a harvard Alumni and a graduate of the ...

9 Huhti 20251h 3min

#65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika Zając

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#64 Why Consumer Crypto Matters: Lukso’s Bold Bet on the Future w Louie O'Connor

#64 Why Consumer Crypto Matters: Lukso’s Bold Bet on the Future w Louie O'Connor

Join the OOO Community - https://guild.xyz/ooo-communityHello everyone, today's guest is Louie O’Connor: Head of Experience @ LUKSO, and he is focusing on all experiences and activations that attract ...

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#63 The 2025 token launch marketing playbook w Mia Unhashed

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Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - ⁠https://ooo.joineden.ai/signup⁠ Hello everyone, today's guest is Mia helps Web3 companies build an organi...

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