179. How to Tell Stories so Good Your Brand Sells Itself ft. Brendan Kane

179. How to Tell Stories so Good Your Brand Sells Itself ft. Brendan Kane

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


What’s up, Rock Nation! Today we’re joined by Brendan Kane - author, speaker, and founder of Hook Point, who’s helped brands like Taylor Swift and MTV generate billions of views through storytelling.


In this episode, we dive into why storytelling is the #1 skill for creators in 2026, how to craft viral formats, and how to turn attention into income.


If you’re a creator or founder looking to master storytelling and grow your brand, this one’s a must-listen.


Want to go deeper on what Brendan shared today?


Grab a FREE copy of his latest book and discover the proven system behind 60+ billion views 👇

https://hookpoint.com/505


Inside, you’ll learn:

•⁠ ⁠How to engineer viral storytelling, not hope for it

•⁠ ⁠The repeatable formula used to generate over 100 million followers

•⁠ ⁠The psychological patterns that make people stop scrolling and start paying attention


Connect with Brendan:

📱 instagram.com/brendankane

🎥 youtube.com/brendankane

🌐 hookpoint.com


SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report


Join our Discord! https://discord.gg/xgEAzkqAvs


Kostas' Lightroom Presets

https://www.kostasgarcia.com/store-1/p/kglightroompresetsgreece


COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.the505podcast.com/BFIGGYSFXPACK


Timestamps:

0:00 – Intro

1:03 – Why Storytelling Beats Every Algorithm

4:16 – How to Become a Better Storyteller on Social

6:02 – Why Social Media Rules Don’t Actually Change

8:53 – Finding the Right Content Format for You

11:27 – Authenticity vs. Imitation: What Audiences Feel Instantly

12:55 – Personal Brand Kickstart

13:19 – The Key Ingredients of a Great Story

17:01 – How Tension Keeps Viewers Hooked

17:46 – The 6 Communication Types That Shape Your Content

22:12 – Why Most Brands Fail to Connect Emotionally

26:20 – How to Script Content That Actually Performs

30:02 – Best Performing Formats for Real Estate, Law & More

31:42 – The General Principle: How to Go Broad Without Selling Out

33:54 – Building Trust Before You Sell

35:58 – Why Views Don’t Equal Sales

37:53 – Turning Attention Into Income

39:30 – Optimizing Your Backend Systems for Growth

42:12 – Production Quality vs. Performance

43:48 – Why You Should Study (Not Compare) Big Creators

48:36 – Viral Content Comparison Challenge

59:34 – Dissecting the “How Do You Know” Format

1:00:17 – What Makes a Low-Production Video Go Viral

1:01:06 – Why Simple Storytelling Still Wins

1:02:55 – How to Build Emotional Hooks into Any Video

1:05:53 – More Viral Content Comparison

1:12:01 – Why the Video Performed Better

1:15:06 – The Golden Triangle

1:15:41 – Comparing 505 Instagram Reels

1:19:04 – The Data Behind Great Hooks

1:20:47 – You’re Not Shadowbanned — You’re Misreading the Metrics

1:22:58 – Hook Point’s Process for Analyzing Formats

1:23:59 – Why Some Hooks Don’t Convert

1:26:11 – Telling Stories That Stick

1:28:32 – Avoiding the Trap of Trend-Chasing

1:29:43 – The Power of Pattern Recognition in Content

1:31:39 – Storytelling ≠ Viral — It’s About Connection

1:33:32 – How to Turn Insights into Actionable Strategy

1:34:23 – What Makes a Great Hook

1:37:36 – Applying Hook Point to Your Own Content

1:39:33 – Final Takeaways with Brendan Kane

1:42:10 – Post-Pod Debrief


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/


TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

Jaksot(178)

18. How Henry Ammann Photographs & Designs for Musics Biggest Artists

18. How Henry Ammann Photographs & Designs for Musics Biggest Artists

Ladies and gentlemen welcome back to another episode of the 505 Podcast! Today we have a very special guest, his name is Henry Ammann. Henry is one of Brayden’s good friends from school and this conversation dives back in time to how Henry got started shooting photography at the University of Oregon.Henry has created for some of the most prestigious artists of our generation: Zhu, Jack Harlow, Lil Nas X, and Bazzi to name a few. His style is unique and bold. Every photo is so distinct and he embodies everything in means to be a creative. We hope you enjoy this conversation with Henry. Please share a screenshot of the pod if you enjoyed this episode and we’ll see you all back next week!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT HENRY HERE:https://www.instagram.com/thexxguy/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

23 Helmi 202250min

17. Picking up a Camera at 25 & Why You're NOT Too Late w/ Evan Tanaka

17. Picking up a Camera at 25 & Why You're NOT Too Late w/ Evan Tanaka

Ladies and gentlemen welcome back to another episode of The 505 Podcast! Today, we have a special guest on the pod, Evan Tanaka. Evan is an incredible photographer and videographer, who has really found his niche within the product photography space. We talk about how Evan picked up a camera for the first time at 25, out of necessity and not curiosity. We also go into what it was like being laid off from his full-time job because of the pandemic, and why it was actually the best thing to happen to him. There are so many amazing nuggets of information in this episode, so please sit back and enjoy another episode of The 505 Pod!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. CHECK OUT EVAN HERE:https://www.instagram.com/evan_naka/https://www.tiktok.com/@evan_nakahttps://www.youtube.com/channel/UC544wgZVGXORbuaZskjc6PQhttps://www.nakastudios.com/DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

16 Helmi 202249min

16. FIVE Tips for How We Shoot: CONCERTS & CARS

16. FIVE Tips for How We Shoot: CONCERTS & CARS

Ladies and gentlemen welcome back to another episode of The 505 Podcast! There's a rock still missing and we have no idea where he's at... Not to worry though, cuz Kostas and Chase are holding down the 505 fort. On this episode, we thought it would be fun to give you tips for how we shoot our specific niches - Concerts and Cars. We both have learned a ton over the last few months, and wanted to share some tips for those wanting to shoot what we do.Let us know in the comments which tips were your favorite!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

10 Helmi 202240min

15. Is College Worth It for Creatives?

15. Is College Worth It for Creatives?

Ladies and gentlemen welcome back to another episode of The 505 Podcast!There's a rock missing, but that's probably why this episode is so good. Kostas and Chase share some embarrassing stories from college, and then discuss the pros and cons of going to college. There's a lot of debate around whether or not college is worth it these days, especially if you are pursuing a career as a creative. So we wanted to weigh in and give our opinions.Let us know in the comments - Do YOU feel college is worth it, and why?If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

2 Helmi 202250min

14. Networking for Creators - How to make it NOT SUCK

14. Networking for Creators - How to make it NOT SUCK

Ladies and gentlemen welcome back to another episode of The 505 Podcast! Today's EP is all about NETWORKING! Before we get into the tips, Brayden and Chase talk about copping a new camera and Kostas talks about going to Vegas to shoot at OMNIA nightclub for Loud Luxury. We also introduce a new segment onto the pod - Trivia! (If you have any recommendations for other segments we should do on the pod, let us know!) We then give you guys some absolute gems on how to build connections. We get it, networking can be scary and confusing, but it doesn't have to be. There's a lot we've learned over the years on how to navigate our professional fields, and we hope our tips help you out to network in the future!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

26 Tammi 202249min

13. Creators Building Empires - How to BOSS UP and THINK BIGGER

13. Creators Building Empires - How to BOSS UP and THINK BIGGER

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today's EP is all about BOSSING UP! We talk about how the three of us coming together to create our production company has helped not only work on larger production projects, but charge clients more money. The key is having a TEAM! We also share which of our favorite content creators have expanded their brand past just making videos. And to finish, we touch on where we see the future of our 505 Media company going.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

19 Tammi 202233min

12. You're NOT that guy pal - How to deal with IMPOSTER SYNDROME

12. You're NOT that guy pal - How to deal with IMPOSTER SYNDROME

Ladies and gentlemen welcome back to another episode of The 505 Podcast!We have a fun episode for you guys today. A few of us caught The Vid over the holidays, but it was worth it. We break down what our go-to gear would be to shoot each of our fields, and then we get into a fun game of OVERRATED/UNDERRATED. To finish off, we discuss how we all deal with imposter syndrome and what we do when the creative juices aren't flowing.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

12 Tammi 202255min

11. How Troy Osterberg became a TOP TikTok creator

11. How Troy Osterberg became a TOP TikTok creator

Ladies and gentlemen welcome back to another episode of The 505 Podcast! We're excited to bring you our 2nd guest, Troy Osterberg. Troy has been a good friend of Kostas' for a while, and as you'll learn, the reason Troy started making TikToks in the first place. Since then he's amassed an impressive 1.5 million followers. We discuss what his secret to success is, what it's like being around other top creators in LA, and what he hopes to accomplish in 2022. If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. FOLLOW TROY: TikTok: https://vm.tiktok.com/TTPdMNPJMD/ Instagram: https://www.instagram.com/troyosterberg/ YouTube: https://www.youtube.com/channel/UCCrMrOOVv2EiN-XBIOPuZLA DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

6 Tammi 20221h 2min

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