11. Greenwashing in the Outdoor Industry with Steven Sashen

In episode 11 of the Outdoor Minimalist podcast, we are going to hit a topic that I love to talk about but I hate that exists: greenwashing.

Like many topics that I cover in my book, I feel confident I could do an episode on my own about this, but I’d rather hear from industry experts about greenwashing specifically in the outdoor industry, their experiences, how they avoid it, and their ideas moving forward.

So, to help me dig deeper into this important topic, I am thrilled to share my conversation with Steven Sashen.

Steven is a serial entrepreneur who has never had a job, a former professional stand-up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country (maybe the fastest 55+ Jew in the world!). He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, creating "a MOVEMENT movement" which has helped hundreds of thousands of people Live Life Feet First with happy, healthy, strong feet in addictively comfortable footwear. Xero Shoes has been on the Inc. 5000 list of fastest-growing companies for 5 years in a row. Steven and Lena also appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary.

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XERO SHOES WEBSITE: https://xeroshoes.com/go/OUTDOORMINIMALIST

XERO SHOES INSTAGRAM: https://www.instagram.com/xeroshoes

BAREFOOT RUNNING BOOK: https://www.goodreads.com/book/show/9925784-the-barefoot-running-book

SNOPES: https://www.snopes.com/

MICROPLASTICS INFO: https://www.nytimes.com/wirecutter/blog/reduce-laundry-microfiber-pollution/