13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther
Outdoor Minimalist6 Joulu 2021

13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

In episode 13 of the Outdoor Minimalist Podcast, we are going to talk about how consumers can recognize truthful and transparent product marketing and how businesses can optimize their green stories.

To help me break down and better understand the ins and outs of sustainable product marketing, I’d like to introduce Amanda Winther.

Amanda Winther is a Sustainability Brand Messaging Strategist and Copywriter. Her business, Amanda Winther Creative, helps eco-conscious brands tell their Sustainability Stories transparently and authentically across their digital presence (things like their website and emails). When she's not nerding out about sustainability, you will probably find her outside -- seeking out the best paragliding, hiking and skiing across the Western US. She lives full-time in an airstream trailer with her partner and dog.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

-----------------------------

Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST

AMANDA WINTHER WEBSITE: https://amandawinther.com/

AMANDA WINTHER INSTAGRAM: https://www.instagram.com/amanda.winther/?hl=en

AMANDA WINTHER LINKEDIN: https://www.linkedin.com/in/amandawinther/

AMANDA'S ROOTED FRAMEWORK: https://amandawinther.com/about

ROOTED SUSTAINABILITY WORKSHOP (Dec 9th): https://amandawinther.thrivecart.com/rooted-sustainability-story-workshop/

-----------------------------

OTHER EPISODE RESOURCES:

FTC GREEN GUIDE: https://www.ftc.gov/news-events/media-resources/truth-advertising/green-guides

KICKSTARTER COYOSY: https://www.coyosy.com/?fbclid=IwAR0mOSqcYM_C1-Cs-odnIC-VpJso8djAgBnDywUnjbSRZG00NMC_jAKzDoE

Jaksot(283)

169. The Outdoor Industry Made Too Much Stuff. Now What? with Megan Davin

169. The Outdoor Industry Made Too Much Stuff. Now What? with Megan Davin

During the COVID-19 pandemic, the demand for outdoor gear skyrocketed, leading brands to ramp up production. But as the dust settled, it became clear that the industry had overestimated long-term cons...

17 Helmi 202528min

The REI Public Land Controversy Explained

The REI Public Land Controversy Explained

In this bonus episode, I break down the controversy surrounding REI’s support for Doug Burgum as the new Secretary of the Interior under the Trump administration. The Outdoor Recreation Roundtable’s e...

13 Helmi 202517min

168. The Dirty Truth About Your Skincare Routine with Mercedes Pepper

168. The Dirty Truth About Your Skincare Routine with Mercedes Pepper

When it comes to skincare, we all want products that are safe, effective, and good for the planet. But the reality is that many skincare brands, even those marketed as "natural" or "eco-friendly," hid...

10 Helmi 202541min

167. How Can a Brand Actually Prove Their Sustainability Claims? with Ombraz

167. How Can a Brand Actually Prove Their Sustainability Claims? with Ombraz

Sustainability is a buzzword in the outdoor and apparel industries, but how do we know if a brand’s claims are actually legitimate? With greenwashing becoming more common, it's harder than ever to sep...

3 Helmi 202529min

166. Policy for Equity: Climate Justice and Outdoor Access with Outdoor FUTURE

166. Policy for Equity: Climate Justice and Outdoor Access with Outdoor FUTURE

In episode 166 of the Outdoor Minimalist podcast, we’re discussing outdoor equity and climate justice. We’ll learn how we can push for policies that help everyone, regardless of background or circumst...

27 Tammi 202549min

Know Your Rights: What to Do If ICE Approaches You

Know Your Rights: What to Do If ICE Approaches You

Today’s bonus episode is one worth sharing with everyone in your community: What to Do If ICE Agents Approach You. Whether you’re directly impacted, a concerned family member, or an ally, understandin...

24 Tammi 20255min

Conoce Tus Derechos: Qué Hacer Si ICE Se Acerca a Ti

Conoce Tus Derechos: Qué Hacer Si ICE Se Acerca a Ti

El episodio  de hoy es uno que vale la pena compartir con todos en tu comunidad: Qué hacer si agentes de ICE se acercan a ti. Ya sea que te impacte directamente, seas un familiar preocupado o un amigo...

24 Tammi 20256min

165. Conservation is a Human Right with Bray Beltrán

165. Conservation is a Human Right with Bray Beltrán

In episode 165 of the Outdoor Minimalist podcast, we discuss conservation, how the movement needs to change, and how to reframe conservation as a human right.  We cover the historical inequities in co...

20 Tammi 202536min

Suosittua kategoriassa Politiikka ja uutiset

uutiscast
aikalisa
politiikan-puskaradio
ootsa-kuullut-tasta-2
rss-ootsa-kuullut-tasta
tervo-halme
rss-asiastudio
rss-vaalirankkurit-podcast
otetaan-yhdet
rss-podme-livebox
the-ulkopolitist
rss-raha-talous-ja-politiikka
et-sa-noin-voi-sanoo-esittaa
rss-kaikki-uusiksi
rss-hyvaa-huomenta-bryssel
rss-ulkopoditiikkaa
rss-pinnalla
rss-50100-podcast
rss-kuka-mina-olen
rss-girls-finish-f1rst