13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther
Outdoor Minimalist6 Joulu 2021

13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

In episode 13 of the Outdoor Minimalist Podcast, we are going to talk about how consumers can recognize truthful and transparent product marketing and how businesses can optimize their green stories.

To help me break down and better understand the ins and outs of sustainable product marketing, I’d like to introduce Amanda Winther.

Amanda Winther is a Sustainability Brand Messaging Strategist and Copywriter. Her business, Amanda Winther Creative, helps eco-conscious brands tell their Sustainability Stories transparently and authentically across their digital presence (things like their website and emails). When she's not nerding out about sustainability, you will probably find her outside -- seeking out the best paragliding, hiking and skiing across the Western US. She lives full-time in an airstream trailer with her partner and dog.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

-----------------------------

Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST

AMANDA WINTHER WEBSITE: https://amandawinther.com/

AMANDA WINTHER INSTAGRAM: https://www.instagram.com/amanda.winther/?hl=en

AMANDA WINTHER LINKEDIN: https://www.linkedin.com/in/amandawinther/

AMANDA'S ROOTED FRAMEWORK: https://amandawinther.com/about

ROOTED SUSTAINABILITY WORKSHOP (Dec 9th): https://amandawinther.thrivecart.com/rooted-sustainability-story-workshop/

-----------------------------

OTHER EPISODE RESOURCES:

FTC GREEN GUIDE: https://www.ftc.gov/news-events/media-resources/truth-advertising/green-guides

KICKSTARTER COYOSY: https://www.coyosy.com/?fbclid=IwAR0mOSqcYM_C1-Cs-odnIC-VpJso8djAgBnDywUnjbSRZG00NMC_jAKzDoE

Jaksot(283)

138. Zero Waste, Zero Judgement with Stephanie Hart

138. Zero Waste, Zero Judgement with Stephanie Hart

Let’s be real: zero waste is super hard to achieve. I myself will likely never be truly zero waste, but much like minimalism, I see zero waste as more of a journey than an endpoint.  Several years ag...

17 Kesä 202440min

137. Travel is Not Sustainable with Breanne and Dave Kiefner

137. Travel is Not Sustainable with Breanne and Dave Kiefner

If you listen to this podcast, I assume you love outdoor adventure and travel. Although we may love to visit new places and schedule new adventures each year, it’s no secret that traveling is not sust...

10 Kesä 202442min

136. How Sustainable (and Ethical) is Down? with Daniel Uretesky

136. How Sustainable (and Ethical) is Down? with Daniel Uretesky

In episode 136 of the Outdoor Minimalist podcast, we are tackling the highly requested topic of Down insulation.  If you remember, back in episode 101 we spoke with Mike Somberby from Duckworth about ...

3 Kesä 202442min

135. Glass vs. Aluminum Packaging: Which is More Sustainable? with Jake Bilbro

135. Glass vs. Aluminum Packaging: Which is More Sustainable? with Jake Bilbro

In episode 135 of the Outdoor Minimalist podcast, packaging design takes center stage.  Packaging is often at the top of many consumers' minds regarding waste, and we've discussed what goes into chang...

28 Touko 202438min

134. Impact Investing: Align Investments with Your Values with Laura Lynch

134. Impact Investing: Align Investments with Your Values with Laura Lynch

In episode 134, we explore a new topic on the show: impact investing. In one of the very first episodes of this podcast, we discussed how living sustainably can actually save you money, but what are y...

20 Touko 202434min

133. Is Mindfulness the Secret to Success in Sports, Business, and Beyond? with Pamela Levine

133. Is Mindfulness the Secret to Success in Sports, Business, and Beyond? with Pamela Levine

In episode 133 of the Outdoor Minimalist podcast, we explore some root concepts of minimalism: mindfulness.  I’ve wanted to explore more topics regarding mindfulness on the show, so when I learned abo...

13 Touko 202424min

BONUS: Get Ready for National Trails Day with the American Hiking Society

BONUS: Get Ready for National Trails Day with the American Hiking Society

In this special bonus episode, Maggie Peikon, manager of communication for American Hiking Society, is joining me to invite trail users across the country to celebrate the 32nd annual National Trails ...

8 Touko 202410min

132. What Skiing Taught Me About Taking Business Risks with Ted Ligety

132. What Skiing Taught Me About Taking Business Risks with Ted Ligety

In episode 132 of the Outdoor Minimalist podcast, we finally enter the world of snowsports and skiing with one of America's skiing legends, Ted Ligety.  Ted Ligety is one of America's greatest ski rac...

6 Touko 202428min

Suosittua kategoriassa Politiikka ja uutiset

uutiscast
aikalisa
ootsa-kuullut-tasta-2
politiikan-puskaradio
rss-ootsa-kuullut-tasta
tervo-halme
rss-vaalirankkurit-podcast
rss-pinnalla
otetaan-yhdet
rss-podme-livebox
rss-asiastudio
the-ulkopolitist
et-sa-noin-voi-sanoo-esittaa
rss-tasta-on-kyse-ivan-puopolo-verkkouutiset
aihe
linda-maria
rss-pallo-keskelle-2
rss-polikulaari-pitka-kiekko-ja-muut-ts-podcastit
rss-50100-podcast
rss-girls-finish-f1rst