13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther
Outdoor Minimalist6 Joulu 2021

13. Crafting Truthful and Transparent Sustainable Product Marketing with Amanda Winther

In episode 13 of the Outdoor Minimalist Podcast, we are going to talk about how consumers can recognize truthful and transparent product marketing and how businesses can optimize their green stories.

To help me break down and better understand the ins and outs of sustainable product marketing, I’d like to introduce Amanda Winther.

Amanda Winther is a Sustainability Brand Messaging Strategist and Copywriter. Her business, Amanda Winther Creative, helps eco-conscious brands tell their Sustainability Stories transparently and authentically across their digital presence (things like their website and emails). When she's not nerding out about sustainability, you will probably find her outside -- seeking out the best paragliding, hiking and skiing across the Western US. She lives full-time in an airstream trailer with her partner and dog.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

-----------------------------

Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST

AMANDA WINTHER WEBSITE: https://amandawinther.com/

AMANDA WINTHER INSTAGRAM: https://www.instagram.com/amanda.winther/?hl=en

AMANDA WINTHER LINKEDIN: https://www.linkedin.com/in/amandawinther/

AMANDA'S ROOTED FRAMEWORK: https://amandawinther.com/about

ROOTED SUSTAINABILITY WORKSHOP (Dec 9th): https://amandawinther.thrivecart.com/rooted-sustainability-story-workshop/

-----------------------------

OTHER EPISODE RESOURCES:

FTC GREEN GUIDE: https://www.ftc.gov/news-events/media-resources/truth-advertising/green-guides

KICKSTARTER COYOSY: https://www.coyosy.com/?fbclid=IwAR0mOSqcYM_C1-Cs-odnIC-VpJso8djAgBnDywUnjbSRZG00NMC_jAKzDoE

Jaksot(282)

71. Linear vs Circular Economy

71. Linear vs Circular Economy

In episode 71 of the Outdoor Minimalist podcast, I discuss a few differences between a linear, reuse, and circular economy. Several guests on the show have discussed these concepts to some degree, but...

30 Tammi 202322min

70. What Happens After We Recycle? with Amanda Close

70. What Happens After We Recycle? with Amanda Close

In episode 70 of the Outdoor Minimalist podcast, we are talking about recycling! I’ve had a few guests on the show that have shed some light on recycling, but not quite to this depth yet. Today’s gues...

23 Tammi 202331min

69. What is Greenwashing? (and How to Identify It)

69. What is Greenwashing? (and How to Identify It)

In episode 69, I am talking about greenwashing. We have talked about greenwashing a fair bit on the show. Some of the episodes that go into more depth about greenwashing include: Episode 11: Greenwa...

16 Tammi 202318min

68. A Backcountry Dietitians Best Tips for Prepping Backpacking Meals with Aaron Owen Mayhew

68. A Backcountry Dietitians Best Tips for Prepping Backpacking Meals with Aaron Owen Mayhew

In episode 68 of the Outdoor Minimalist podcast, we are joined again by Aaron Owens Mayhew, the founder of Backcountry Foodie. If this is the first you’re hearing of her, you need to go back and liste...

9 Tammi 202332min

67. Using Apparel to Make the Outdoors Accessible for All with Jeremy Lux

67. Using Apparel to Make the Outdoors Accessible for All with Jeremy Lux

In episode 67 of the Outdoor Minimalist podcast, we are jumping back into the topic of apparel but with a new spin. We love talking about textiles and textile production on the show, but today we are ...

2 Tammi 202330min

66. Best of 2022

66. Best of 2022

In episode 66 of the Outdoor Minimalist podcast, we are celebrating 2022 coming to a close. This year, I wanted to celebrate 2022 coming to a close by recapping our top five episodes that were release...

26 Joulu 202234min

65. The Biodiversity in your Backyard with Dillon Jones

65. The Biodiversity in your Backyard with Dillon Jones

In episode 65 of the Outdoor Minimalist podcast, we are talking about biodiversity, biodiversity loss, and what we can do to improve the biodiversity in our backyards. To help guide this conversation ...

19 Joulu 202235min

64. The Environmental Impact of Wildfires with Robin Lee Carlson

64. The Environmental Impact of Wildfires with Robin Lee Carlson

In episode 64 of the Outdoor Minimalist podcast, we are talking about wildfires. I have been wanting to do more ecology based content on the show because I think it balances out a lot of the productio...

12 Joulu 202244min

Suosittua kategoriassa Politiikka ja uutiset

uutiscast
aikalisa
politiikan-puskaradio
ootsa-kuullut-tasta-2
rss-ootsa-kuullut-tasta
tervo-halme
rss-podme-livebox
rss-asiastudio
otetaan-yhdet
rss-vaalirankkurit-podcast
et-sa-noin-voi-sanoo-esittaa
rss-raha-talous-ja-politiikka
rss-sinivalkoinen-islam
rss-hyvaa-huomenta-bryssel
the-ulkopolitist
rss-polikulaari-pitka-kiekko-ja-muut-ts-podcastit
rss-tasta-on-kyse-ivan-puopolo-verkkouutiset
rss-girls-finish-f1rst
rss-50100-podcast
rss-kuka-mina-olen