Outdoor Minimalist15 Elo 2022

49. How to Build a Transparency Report for Your Business with Jordi Beneyto-Ferre

In episode 49 of the Outdoor Minimalist podcast, we are building off last week’s episode. Now, both are stand-alone episodes, but if you haven’t already, I think you will likely get more out of this one if you listen to episode 48: can a company be 100% circular?

So, in this episode, we are diving into the topic of sustainability transparency reports. These are essentially a yearly report card that a company puts out that overviews their environmental impact across a product's entire production and life cycle, from extraction to disposal. To help break this down a bit more, I had the pleasure of chatting with Jordi Beneyto-Ferre, the Senior Manager of Global Materials and Sustainability at Icebreaker, a VF company.

Jordi has 13 years of experience in sportswear development and innovation within leading global brands (Puma, Adidas, icebreaker). Industrial engineer and industrial designer by trade.

His vision is for the apparel industry to stop being part of the problem and become an active part of the solution. He envisions a world where petrochemical synthetics are no longer needed because there are much better natural and renewable alternatives that can deliver the same or better functionality. He wants a world where every garment can be traced back all the way to the place where the fiber was grown and to the people who were part of that journey.

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ICEBREAKER

WEBSITE: https://www.icebreaker.com/en-us/home

INSTAGRAM: https://www.instagram.com/icebreakernz/

FACEBOOK: https://www.facebook.com/icebreakerUS

YOUTUBE: https://www.youtube.com/user/icebreakernz

2021-22 TRANSPARENCY REPORT: https://www.icebreaker.com/en-us/transparency.html

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