#485: Inside MANSCAPED’s Members Only Rewards: How Emotional Loyalty Fuels the Brand’s Growth

#485: Inside MANSCAPED’s Members Only Rewards: How Emotional Loyalty Fuels the Brand’s Growth

Send us a text In the latest edition of Loyalty360’s Leaders in Customer Loyalty: Brand Stories series, Tara Roth-Sterger, Senior Loyalty Program Manager at MANSCAPED, shared insights into the brand’s journey and its customer-first approach. Founded in 2016 by Paul Tran, MANSCAPED has grown from a men’s below-the-waist grooming company into a global leader in men’s personal care, expanding into beard, skincare, and grooming products. Tara discussed the launch of the brand’s new Members Only R...

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Nir Patel, President, Belk

Nir Patel, President, Belk

Send us a text Loyalty360 CEO Mark Johnson had the chance to talk with Nir Patel, the President of Belk, a department store chain founded in 1888 which has nearly 300 locations today in 16 States. People have shifted in their lifestyle during the ongoing COVID-19 pandemic, ultimately changing how Belk customers shop. Consumers began buying more online, making less trips to the physical store, buying less of some typical staple items and stocking up instead on totally different types of items...

18 Marras 202022min

Loyalty360 Loyalty Live Session | Carlos Dunlap, Clarus Commerce

Loyalty360 Loyalty Live Session | Carlos Dunlap, Clarus Commerce

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16 Marras 202027min

Loyalty Live Session | Challenges in Tier Management with David VanWiggeren from Drop Tank

Loyalty Live Session | Challenges in Tier Management with David VanWiggeren from Drop Tank

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16 Marras 202027min

Andy Rebhun, Vice President of Digital, El Pollo Loco

Andy Rebhun, Vice President of Digital, El Pollo Loco

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Andy Rebhun, Vice President of Digital for El Pollo Loco, about the restaurant's updated rewards program and improvements they have made to personalization in engaging with its customers. El Pollo Loco is Spanish for "The Crazy Chicken," and is also a restaurant chain specializing in Mexican-style grilled chicken with over 480 locations in six states. Rebhun is responsible for CRM, e-Commerce, the off-premise delivery strategy, ...

9 Marras 202025min

Ben Cooke, VP of Business Development & Ellen Donahue, VP of Marketing, Fleet Feet

Ben Cooke, VP of Business Development & Ellen Donahue, VP of Marketing, Fleet Feet

Send us a text Fleet Feet is a company that has been outfitting runners with the right equipment and knowledge since 1976. They have over 180 stores across the U.S. and are a category leader. Mark Johnson, CEO of Loyalty360, had the chance to talk with Ben Cooke, the vice president of business development at Fleet Feet, and Ellen Donahue, the company’s vice president of marketing, about the challenges the company has faced over the last few years, and especially in the last year when sales gr...

6 Marras 202032min

Loyalty360 Loyalty Live Session | Rick Boubelik, VP of Loyalty, Epsilon

Loyalty360 Loyalty Live Session | Rick Boubelik, VP of Loyalty, Epsilon

Send us a text Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews Epsilon's Rick Boubelik to discuss customer loyalty/CX trends and the changing industry landscape. Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and h...

30 Loka 202030min

Breaking Through and Building Relationships −Challenges of Today’s Senior Marketer

Breaking Through and Building Relationships −Challenges of Today’s Senior Marketer

Send us a textWhether it’s sustaining through the current health crisis, standing out in a crowded market, or tackling the ever-changing demands of consumers, today’s senior marketers have a host of challenges to confront. Thought leaders in this role at some of the top brands recently spoke with Loyalty360 and detailed their biggest challenges, how those challenges are framing their overall strategy, and how they are turning them into opportunities for growth.

29 Loka 202013min

Brian Hipsher, VP Marketing, Jason Whitt, Bibibop Marketing Manager, Devyn DeMatteo, Charleys Marketing Manager & Maggie Mackie, Sr. Marketing & Communications Coordinator | Charleys Philly Steaks & BIBIBOP

Brian Hipsher, VP Marketing, Jason Whitt, Bibibop Marketing Manager, Devyn DeMatteo, Charleys Marketing Manager & Maggie Mackie, Sr. Marketing & Communications Coordinator | Charleys Philly Steaks & BIBIBOP

Send us a textLoyalty360 CEO Mark Johnson recently had a chance to speak with the top marketers from both brands: Brian Hipsher, Chief Marketing Officer for Charleys Philly Steaks and BIBIBOP; Jason Whitt, BIBIBOP marketing manager; Devyn DeMatteo, Charleys marketing manager; and Maggie Mackie, senior marketing communications coordinator who also manages the loyalty program.

28 Loka 202016min

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