439: Why You Should Spend Decades on a Problem with Gusto Co-founder Josh Reeves

439: Why You Should Spend Decades on a Problem with Gusto Co-founder Josh Reeves

Josh Reeves and his fellow co-founders wanted to tackle a problem they could spend decades fixing. But they didn’t want to solve something for Silicon Valley–it had to affect the masses. In Reeves’ experience, the hassle of setting up payroll and benefits was the problem to tackle. So, in 2011, the three Ph.D. dropouts spent a year building a payroll system that eventually became Gusto, a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto has offices across the U.S and serves over 200,000 businesses. Nathan and Josh discuss: How his parents influenced his entrepreneurial mindset Studying at Stanford and falling in love with problem-solving Why his first business didn’t have a purpose Learning how to write code and building a payroll platform The experience of the Y Combinator accelerator How word of mouth and referrals drove Gusto’s initial sales Investing in content marketing and partnerships The network effects of Gusto’s growth Why fundraising is like hiring And much more problem-solving advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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26: The Eventbrite Story - Building a $1 Billion Startup with Julia Hartz

26: The Eventbrite Story - Building a $1 Billion Startup with Julia Hartz

Meet Kevin and Julia Hartz. In 2003, Kevin and Julia were sat next to each other at the Santa Barbara wedding of mutual friends. They hit it off, and the rest, as they say, is history. In 2006, they c...

16 Tammi 201553min

25: How to Get more Traffic, Users, Sales & Conversions with Derek Halpern from Social Triggers

25: How to Get more Traffic, Users, Sales & Conversions with Derek Halpern from Social Triggers

Forget social media. When it comes to marketing techniques, newer isn’t always better, according to marketing wunderkind Derek Halpern.    You just started your blog. And now you’re ready to set the f...

13 Tammi 201545min

24: Andy Sheats -The $100 Million Founder Who Didn’t Want to Start a Business

24: Andy Sheats -The $100 Million Founder Who Didn’t Want to Start a Business

Forget everything you know, and everything you think you know, about starting a startup. If Andy Sheats' success with health.com.au tells us anything — and let's be clear, when you're bringing in $100...

8 Tammi 201549min

23: Telling Your Boss to Go Shove It & Become a Remarkable Misfit Traveling The World with AJ Leon

23: Telling Your Boss to Go Shove It & Become a Remarkable Misfit Traveling The World with AJ Leon

AJ Leon walks backs to his corner office on the 28th floor. He closes the door behind him and walks past his $8,200 mahogany desk to his window. He surveys the stark Manhattan skyline in the winter mo...

6 Tammi 201557min

22: My Startup Failed & Here is What You Can Learn From it with Nikki Durkin

22: My Startup Failed & Here is What You Can Learn From it with Nikki Durkin

This is a story not to be missed.   So often in the startup world, we only hear about the successes, the acquisitions, and how much money this person is making.   But how about the real story of entre...

4 Tammi 201548min

21: True Hospitality in the Hamptons - What it Takes to Build a top Bed & Breakfast in the Hamptons with Gary Muller

21: True Hospitality in the Hamptons - What it Takes to Build a top Bed & Breakfast in the Hamptons with Gary Muller

A life in the Hamptons, running a picturesque inn perched at the end of Long Island, sharing fine food and drink with visitors from around the world. Sounds like a version of heaven to many.   Without...

31 Joulu 20141h 2min

20: How Danae Ringelmann and Indiegogo Helped Start a Funding Revolution

20: How Danae Ringelmann and Indiegogo Helped Start a Funding Revolution

You can fund your baby on the Internet. That’s the world we live in. One in which a couple who wanted a child but could not conceive naturally were able to turn to strangers on the web to raise money ...

30 Joulu 201435min

19: The Real Battle Scars of an Entrepreneur - The Brent Grundy Story

19: The Real Battle Scars of an Entrepreneur - The Brent Grundy Story

Brent Grundy was a man with a simple business idea who built his empire from the ground up, and became living proof that someone can go from flat broke to running a business that turns over $32 millio...

26 Joulu 201451min

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