EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer30 Loka 2025

774 | Paid Ad News from the EDGE | Week of 10.27.25

Is ChatGPT's new Atlas browser a Google killer?

Greg Finn joins the roundtable to unpack shifting search results in Atlas, debate its reliability, and explore where Google, Bing, and browser innovation collide. The team tackles the impact of major AWS outages on Fortnite, Alexa, and the broader web, then pivots to Meta's fresh scam alerts targeting older users. Plus, get up to speed on breaking paid ad news: new Google Ads text guidelines, canceled account data deletion, shopping ad subscriptions, and the latest reporting tools aimed at advertisers.

Greg brings a reality check on ad controls, while strong opinions surface on Meta's anti-scam efforts and the future of paid search amid rapidly changing platforms.

Don't miss the wrap-up as the hosts share practical advice, highlight upcoming releases, and tease next week's episode. Tune in for sharp analysis and timely commentary on the hottest news shaping digital marketing, right here on EDGE of the Web!

News from the EDGE:

[00:02:41] OpenAI introduces ChatGPT Atlas, a built-in web browser

[00:10:25] Massive AWS outage disrupts Fortnite, Alexa, Snapchat, and other major apps

[00:13:50] EDGE of the Web Sponsor: PreWriter.AI

[00:15:01] Meta rolls out new scam alerts to safeguard older users

Special News Segment:

[00:21:31] Google Ads Text Guidelines Now Rolling Out?

[00:24:48] Google Ads quietly tests auto-setting "New Customer Value"

[00:28:41] Google Ads to permanently delete canceled accounts after six months

[00:32:34] EDGE of The Web Sponsor: Inlinks (WAIKAY)

[00:34:43] Improving navigation and introducing a new control for ads on Google Search.

[00:39:57] Google opens Shopping Ads to physical goods subscriptions

[00:43:21] Google Ads Missed Growth Opportunities Tab

Thanks to our sponsors!

PreWriter.AI: https://edgeofthewebradio.com/prewriter

Inlinks WAIKAY https://edgeofthewebradio.com/waikay

Follow Us:

X: @ErinSparks

X: @gregfinn

X: @TheMann00

X: @EDGEWebRadio

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(844)

675 | News from the EDGE | Week of 4.8.2024

Welcome back for another week of news from the EDGE! Google is jumping into the CRM market as it plans to acquire HubSpot for $34 billion. Some experts speculate this will spark even more challenges f...

12 Huhti 202446min

674 | Drawing The Line With AI Content w/ Simon Cox

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Welcome back to the OG webmaster, Simon Cox, for his second int...

11 Huhti 202439min

673 | News from the EDGE | Week of 4.1.2024

Erin Sparks is back behind the Digital News Desk this week to deliver a groundbreaking news flash - Google greenlights Microsoft's 53% acquisition, handing over a majority stake to Bill and the crew. ...

2 Huhti 202440min

672 | Reflecting on SEO and Web Development History w/ Simon Cox

Joining the EDGE this week is web development Swiss Army Knife: Simon Cox. Simon is a pioneer in website development with almost 30 years of full-scale web construction, management, consulting, and op...

2 Huhti 202437min

671 | News from the EDGE | Week of 3.25.2024

Erin was off fighting crime this week, but you need not worry because the great Mordy Oberstein and Jacob Mann took the stage for this segment. Plenty of Google this week. Study shows Google AI summar...

27 Maalis 202444min

670 | The GA4 Concert and Afterparty w/ Brie Anderson

Welcome back to seasoned marketing analyst, strategist, educator, and owner of BEAST Analytics, Brie Anderson, for her second interview segment. The last episode was all about setting the stage. This ...

15 Maalis 202444min

669 | News from the EDGE | Week of 3.11.2024

TikTok is potentially looking at a ban in the U.S if they don't adhere to federal guidelines within 6 months… What drawbacks could this have for marketers? Interested in targeting the whole world on G...

12 Maalis 202441min

668 | Rocking Out GA4 w/ Brie Anderson

This week's featured guest is the owner of BEAST Analytics, Brie Anderson. Brie began her career at the age of 16, evolving into the analytic solutions expert, educator, and entrepreneur she is today....

11 Maalis 202441min