601: The Couple Who Built a 9-FIGURE Brand While Working Full-Time Jobs | Natalie Holloway

601: The Couple Who Built a 9-FIGURE Brand While Working Full-Time Jobs | Natalie Holloway

Natalie Holloway turned a $5,000 side hustle into Bala — a globally recognized fitness brand worn by millions and backed by Mark Cuban and Maria Sharapova. In this interview, the Bala co-founder breaks down how she and her husband Max bootstrapped the brand from their garage to $20M+ in sales, weathered near-bankruptcy after the post-COVID crash, and rebuilt into a nine-figure company with 20+ products and collaborations with brands like Spanx and Pucci. From surviving massive layoffs to mastering profitability and rebuilding from the ground up, this is a raw, unfiltered look at what it takes to build, lose, and rebuild a modern fitness empire. What you’ll learn from this interview: • How Bala grew from a $5K side hustle to a nine-figure global brand • The story behind their $900K Shark Tank deal with Mark Cuban & Maria Sharapova • What really happened after the COVID fitness boom — and how they recovered • The leadership lessons from scaling a 30-person team down to 3 and back again • How to manage co-founding a company with your partner without burning out • The strategy behind Bala’s collaborations with Spanx and major lifestyle brands • How to protect your IP, handle copycats, and stay focused on innovation • Why Natalie is now mentoring founders and writing The Bala Playbook to share hard-won lessons By the end of this interview, you’ll walk away with a roadmap for building a resilient, profitable, and enduring brand — and the mindset to navigate every high and low along the journey. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠https://your.omnisend.com/foundr⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠https://www.foundr.com/startdollartrial⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠ → Already have a store? Apply here → ⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠https://www.instagram.com/nathanchan⁠⁠ LinkedIn → ⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠ CONNECT WITH NATALIE HOLLOWAY Website → https://shopbala.com/ Instagram → https://www.instagram.com/natalieholloway/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠https://bit.ly/2uyvzdt⁠⁠ Website → ⁠⁠https://www.foundr.com⁠⁠ Instagram → ⁠⁠https://www.instagram.com/foundr/⁠⁠ Facebook → ⁠⁠https://www.facebook.com/foundr⁠⁠ Twitter → ⁠⁠https://www.twitter.com/foundr⁠⁠ LinkedIn → ⁠⁠https://www.linkedin.com/company/foundr/⁠⁠ Podcast → ⁠⁠https://www.foundr.com/podcast

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147: Lessons from the Master Growth Hacker of Dropbox, LogmeIn, Eventbrite & Many more with Sean Ellis of Growthhackers.com

147: Lessons from the Master Growth Hacker of Dropbox, LogmeIn, Eventbrite & Many more with Sean Ellis of Growthhackers.com

Sean Ellis is not just another marketer. In fact, he's something entirely different. He's the world's first growth hacker. Originally selling advertising in the print industry in Budapest, Ellis found...

11 Touko 20171h 4min

146: How to Secure Guest Posts on Big Publications (Time, Fast Company, Huffington Post & Many More!) with Daniel DiPiazza of Rich20something.com

146: How to Secure Guest Posts on Big Publications (Time, Fast Company, Huffington Post & Many More!) with Daniel DiPiazza of Rich20something.com

At 20 years old, Daniel DiPiazza was comfortable. He wasn't making millions of dollars at his hourly wage job, but he wasn't struggling for money either. Like a lot of people in their early 20s, he ju...

4 Touko 201751min

145: The Importance of Building a Culture for Growth with Mike McDerment of Freshbooks

145: The Importance of Building a Culture for Growth with Mike McDerment of Freshbooks

One of the best ways for an entrepreneur to come up with a great business idea is by scratching their own itch. If something's giving you trouble, it's likely that other people out there are feeling t...

26 Huhti 201735min

144: Body Language Hacks with Vanessa Van Edwards from the Science of People

144: Body Language Hacks with Vanessa Van Edwards from the Science of People

Many of us have a secret desire to make a living by following our passions, but not all of us have a passion quite like Vanessa Van Edwards'. Back in college, she loved reading academic and scientific...

23 Huhti 201741min

143: How to Learn Faster & Unlock Your Superpower with Jim Kwik

143: How to Learn Faster & Unlock Your Superpower with Jim Kwik

When Jim Kwik was in kindergarten, he suffered a terrible fall that resulted in head trauma and a brain injury. This would come to define the rest of Kwik's early life as he grew up suffering from lea...

20 Huhti 20171h 7min

142: The Breakdown of How Gerard Adams Sold EliteDaily.com for $50 million

142: The Breakdown of How Gerard Adams Sold EliteDaily.com for $50 million

At 18, Gerard Adams dropped out of college after one semester. That semester was all it took to confirm what Adams knew all along. Like all entrepreneurs, he just wasn't built to follow the rules. The...

12 Huhti 201759min

141: Managing People as a Fast Growth Startup with Katelyn Gleason of Eligible.com

141: Managing People as a Fast Growth Startup with Katelyn Gleason of Eligible.com

At 23, Katelyn Gleason faced, like many people in their early 20s, an existential crisis. She just didn't know what she wanted to do. "I started thinking about jobs. I was like 'God if I'm going to ha...

6 Huhti 201750min

140: Explosive Startup Growth with Andy Fang of Doordash

140: Explosive Startup Growth with Andy Fang of Doordash

If it seems like entrepreneurs are getting younger every year, it's because they are. More millennials are turning toward entrepreneurship as a fulfilling career choice, passing on the traditional rou...

3 Huhti 201741min

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