The Brand Builder's Playbook // Turning Brand Perception into Pricing Power with Sandeep Seth (Tapestry)
The CMO Podcast31 Loka 2025

The Brand Builder's Playbook // Turning Brand Perception into Pricing Power with Sandeep Seth (Tapestry)

The consumer sets the price. That simple truth reframes how we think about brand strength and its real business impact.

In the third episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Cait Lamberton (Professor of Marketing at Wharton), unpack one of the most powerful—and often misunderstood—outcomes of strong brand building: pricing power.

Our guest this week is Sandeep Seth, Chief Growth Officer at Tapestry (parent company of Coach, Kate Spade, and Stuart Weitzman), who joins the conversation to share lessons from his decades at Procter & Gamble and his current work revitalizing iconic fashion brands. Together, they explore how differentiation, brand love, and consumer perception translate into a brand’s ability to command a premium.

From conjoint analysis to luxury pricing strategies, and from mass-market cosmetics to premium handbags, this episode dives into how pricing becomes both a signal and an outcome of brand strength. Listeners will walk away with fresh insights on how to connect strategy to pricing, reduce price sensitivity, and build long-term brand value.

True pricing power doesn’t come from spreadsheets—it comes from the trust and love consumers place in your brand.

---

Download this week’s worksheet:

Read about upcoming episode topics and guests here: https://bera.ai/podcast/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(418)

Andy Rebhun (El Pollo Loco) | Do Fewer Things Better

Andy Rebhun (El Pollo Loco) | Do Fewer Things Better

Andy Rebhun is the Chief Marketing Officer of El Pollo Loco. El Pollo Loco traces its origin to Mexico in the 1970s. Famous for their citrus-marinated fire-grilled chicken, El Pollo Loco is now a near...

11 Tammi 202352min

Max Steinman (DoSomething.org) | Always Have Your Consumer in the Room

Max Steinman (DoSomething.org) | Always Have Your Consumer in the Room

Max Steinman is the VP of Marketing & Communications for DoSomething.org, the largest organization devoted to young people and positive social change. It was founded in 1993 by Michael Sanchez and And...

4 Tammi 202343min

Mike Evans (Fixer) | Define Success for Yourself

Mike Evans (Fixer) | Define Success for Yourself

Mike Evans founded GrubHub in his spare bedroom and turned it into a multi-billion-dollar online food delivery company. He left the company shortly after it successfully went public in 2014. Currently...

28 Joulu 202248min

Lara Richardson (Hallmark Media) | Taking Off the Creative Handcuffs

Lara Richardson (Hallmark Media) | Taking Off the Creative Handcuffs

Lara Richardson is the Chief Marketing Officer of Hallmark Media, which includes the Hallmark Channel, Hallmark Movies and Mysteries, and Hallmark Drama, as well as a streaming service, Hallmark Movie...

21 Joulu 202254min

Office Hours: Filling the Creatvity Gap | Mark Singer (Deloitte Digital)

Office Hours: Filling the Creatvity Gap | Mark Singer (Deloitte Digital)

As creative skills begin to decline in the C-Suite, Deloitte Digital looked to answer a specific question: Can you create breakthrough innovation without creative leaders to guide the way?In this Offi...

19 Joulu 202238min

Andre Gray (Annex88) | Brands Must Understand Their Role in Culture

Andre Gray (Annex88) | Brands Must Understand Their Role in Culture

Andre Gray is the Chief Creative Officer at Annex 88, which is part of the France-based Havas Group – one of the world’s largest communications companies. Annex88 believes that brands thrive only when...

14 Joulu 202248min

Doug Zarkin (Pearle Vision) | Think Small to Win Big

Doug Zarkin (Pearle Vision) | Think Small to Win Big

Doug Zarkin is the VP and Chief Marketing Officer at Pearle Vision, the $600 million global optical franchise. In 1961, Dr. Stanley Pearle opened his first store in Savannah, Georgia, and in 2004, Lux...

7 Joulu 202254min

Amy Jaick (Columbia Business School) | Marketing to Next Generation of Business Leaders

Amy Jaick (Columbia Business School) | Marketing to Next Generation of Business Leaders

Amy Jaick is the Chief Marketing & Communications Officer at Columbia Business School (CBS). The school was established in 1916 and offers MBA, PhD, MS and Exec Ed programs today. Amy works across fun...

30 Marras 202251min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
rss-sisalto-kuntoon
ostan-asuntoja-podcast
rss-lahtijat
hyva-paha-johtaminen
rss-startup-ministerio
rss-sami-miettinen-neuvottelija
rss-seuraava-potilas
lakicast
herrasmieshakkerit
leadcast
rahapuhetta
rss-porssipuhetta
rss-rentotapaus
rss-tyoelamasta-podcast
rss-viisas-raha-podi