The Brand Builder's Playbook // Turning Brand Perception into Pricing Power with Sandeep Seth (Tapestry)
The CMO Podcast31 Loka 2025

The Brand Builder's Playbook // Turning Brand Perception into Pricing Power with Sandeep Seth (Tapestry)

The consumer sets the price. That simple truth reframes how we think about brand strength and its real business impact.

In the third episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Cait Lamberton (Professor of Marketing at Wharton), unpack one of the most powerful—and often misunderstood—outcomes of strong brand building: pricing power.

Our guest this week is Sandeep Seth, Chief Growth Officer at Tapestry (parent company of Coach, Kate Spade, and Stuart Weitzman), who joins the conversation to share lessons from his decades at Procter & Gamble and his current work revitalizing iconic fashion brands. Together, they explore how differentiation, brand love, and consumer perception translate into a brand’s ability to command a premium.

From conjoint analysis to luxury pricing strategies, and from mass-market cosmetics to premium handbags, this episode dives into how pricing becomes both a signal and an outcome of brand strength. Listeners will walk away with fresh insights on how to connect strategy to pricing, reduce price sensitivity, and build long-term brand value.

True pricing power doesn’t come from spreadsheets—it comes from the trust and love consumers place in your brand.

---

Download this week’s worksheet:

Read about upcoming episode topics and guests here: https://bera.ai/podcast/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(418)

Katrina McGhee (American Heart Association) | Leading with Compassion

Katrina McGhee (American Heart Association) | Leading with Compassion

Katrina McGhee is the EVP, Marketing and Communications at the American Heart Association. Katrina is the first guest on the CMO podcast that works at a non-profit. The American Heart Association (AHA...

23 Syys 202058min

Jennifer Sey (Levis) | Leadership During Crisis

Jennifer Sey (Levis) | Leadership During Crisis

Jennifer Sey is the CMO of Global Brands for Levi Strauss & Co. She joins Jim on this episode of Leadership During Crisis to talk about how she is leading Levi Strauss & Co to meet their consumers in ...

21 Syys 202036min

ANA Roundtable!

ANA Roundtable!

On this special episode of The CMO Podcast, Jim partners up with the Association of National Advertisers. The ANA, and the ANA Masters Circle are leading the industry in creating a stronger, more sust...

16 Syys 20201h 3min

Adam Petrick (Puma) | Leadership During Crisis

Adam Petrick (Puma) | Leadership During Crisis

On today's episode of Leadership During Crisis, Puma's Global Director of Brand and Marketing, Adam Petrick joins Jim to discuss how COVID-19 has changed his team and corporate strategy. In this conv...

14 Syys 202033min

Andrea Brimmer (Ally Bank) | Banking Done Right

Andrea Brimmer (Ally Bank) | Banking Done Right

Andrea Brimmer is the Chief Marketing and PR Officer for Ally Bank. Ally Bank is a unique financial institution that is completely digital and prides itself on its customer service.Andrea talks to Jim...

9 Syys 202056min

Maryam Banikarim (Nextdoor) | Leadership During Crisis

Maryam Banikarim (Nextdoor) | Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his interview with Maryam Banikarim who is the Head of Marketing at Nextdoor, the hyperlocal social networking service. In this conversation, ...

7 Syys 202024min

Jen Sey (Levi's) | Following The Founder's Purpose

Jen Sey (Levi's) | Following The Founder's Purpose

Jen Sey is the Chief Marketing Officer of Global Brands at Levi Strauss & Co. This 160-year-old brand is synonymous with the blue jeans its founder invented. But what's the work that goes into marketi...

2 Syys 202046min

Stephanie Sotelo Perdue (Chipotle) | Leadership During Crisis

Stephanie Sotelo Perdue (Chipotle) | Leadership During Crisis

In this episode of Leadership During Crisis, Jim revisits his conversation with Stephanie Perdue is the VP of Marketing at Chipotle Mexican Grill. In this conversation, Stephanie shares how Chipotle’s...

31 Elo 202013min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-sisalto-kuntoon
rss-rahamania
ostan-asuntoja-podcast
herrasmieshakkerit
rahapuhetta
sijoituspodi
rss-lahtijat
rss-karon-grilli
oppimisen-psykologia
lakicast
rss-startup-ministerio
rss-bisnesta-bebeja
rss-paasipodi
rss-yrittajan-mindset
rss-viisas-raha-podi
rss-draivi