Family Business: Started tax preparation as a mom-and-pop operation, now 1,000 virtual locations.
The Steve Harvey Morning Show17 Loka

Family Business: Started tax preparation as a mom-and-pop operation, now 1,000 virtual locations.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Mowbray and Cherina Rowand.

🎙️ Interview Summary: Mowbray & Cherina Rowand Purpose of the Interview

To showcase the entrepreneurial journey of Mowbray and Cherina Rowand, co-founders of The Rowand Group and One Stop Taxes, the largest Black-owned virtual tax preparation service in America. The interview highlights their business evolution, scaling strategies, community impact, and the creation of the Black Tax Festival.

🧭 Interview Outline 1. Background & Origins

  • Both from Memphis, Tennessee; met in high school.
  • Started tax preparation in 2010 as a mom-and-pop operation.
  • Transitioned from brick-and-mortar to virtual model by 2015.

2. Business Philosophy

  • Entrepreneurship is defined as service to others.
  • Mowbray is the visionary; Cherina is the implementer.
  • Emphasis on scaling with structure: legal, accounting, HR.

3. One Stop Taxes

  • Grew from a single office to over 1,000 virtual franchise locations.
  • Offers free training, no startup costs, and shared revenue model.
  • Built a platform allowing clients to submit documents and sign remotely.

4. Virtual Tax Model

  • Designed for convenience and accessibility.
  • Clients and tax preparers never need to meet in person.
  • Platform includes document upload, e-signature, and cloud storage.

5. Franchise & Training

  • Learning Management System (LMS) for onboarding.
  • Training includes tax prep, customer acquisition, and platform use.
  • Strategic partnerships with local businesses (e.g., dealerships, daycares).

6. Black Tax Festival

  • Annual event held in Atlanta (Oct 16–18).
  • Combines networking, education, and recognition.
  • Includes IRS updates, business workshops, and the Titan Awards.
  • Open to all entrepreneurs, not just tax professionals.

7. Expansion & Diversification

  • Own restaurants in Memphis and the Dominican Republic.
  • Franchised Fat Tuesday and Esco Restaurant (did \$1M in first 6 weeks).
  • Own a yacht for rental experiences in the DR.
  • Plans to develop a restaurant strip near FedExForum in Memphis.

💡 Key Takeaways

  • Vision + Execution = Growth: Their complementary roles fuel business success.
  • Virtual is Scalable: Transitioning to virtual allowed exponential growth.
  • Community Impact Matters: Black Tax Festival fosters education and recognition.
  • Diversification is Strategic: Restaurants and real estate expand their brand.
  • Mentorship & Learning: They study successful entrepreneurs like Tilman Fertitta.
  • Faith & Family Drive: Their journey is rooted in love, planning, and purpose.

🗣️ Notable Quotes

  • “Entrepreneurship means being a servant to other people.”
  • “The same thing that works at \$1M doesn’t work at \$15M.”
  • “We had to fire ourselves from some jobs and hire professionals.”
  • “We built a platform where you can do taxes from your couch.”
  • “We started before social media—we know belly-to-belly marketing.”
  • “Recognition matters—people don’t get it at home or work.”
  • “We’re trying to bridge the wealth gap through proper paperwork.”
  • “We bought a yacht in the Dominican Republic to rent for experiences.”

#SHMS #STRAW #BEST

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

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