Top 5 App Monetization Trends You Can’t Ignore for 2026

Top 5 App Monetization Trends You Can’t Ignore for 2026

Struggling to grow your app’s revenue in 2025?

In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights.

We’re joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in 2026, from premium pricing and smarter packaging to hybrid monetization models and beyond.

If you’re stuck or searching for new ways to monetize your app, this is a must-watch episode that shows exactly what’s working right now.

You will discover:

✅ The 5 biggest monetization trends shaping the app industry in 2026

✅ Why premium pricing is the new normal (and users are okay with it)

✅ How smart pricing & packaging boost conversions and ARPU

✅ Why app-to-web checkout is becoming a growth weapon

Learn More:

Connect with Daphne:

https://growthwaves.substack.com/

https://daphnetideman.com/

You can also watch this video here: https://www.youtube.com/live/0WESZA_fj_A

Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀 https://shorturl.at/gmZog

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

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With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Jaksot(980)

637: Growth for a Paid Game with Roni Brunn

637: Growth for a Paid Game with Roni Brunn

Today's guest has had success in multiple industries including fashion and web development. She shares how she's grown downloads for her paid game by backtracking the end goal of her users, how she's used that technique in her ad creatives and finally how she approaches career transitions. Roni Brunn is the developer of Triplicata Maui.

3 Huhti 201830min

Do Keyword Misspellings Help Grow Downloads for ASO?

Do Keyword Misspellings Help Grow Downloads for ASO?

Want to know if targeting a keyword misspelling will actually help grow downloads for your app? Well I've got some real data to give you that answer. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/Zm-Ykfdhejk

2 Huhti 201812min

636: Google Play ASO for a Game with Bjorn Rave

636: Google Play ASO for a Game with Bjorn Rave

Coming up is a coaching call with someone who needs my help with his Android game. You will discover how to do ASO for a game on Google Play, how to find beautiful icons, and how to use emojis for increased conversion rates. Björn Rave is the creator of Splitterz.

29 Maalis 201819min

A Clever Way to Incorporate Ads

A Clever Way to Incorporate Ads

Are you looking to make more ad money from your apps? Well in this video, I'll show you a simple, clever and more importantly clean way to incorporate ads into whatever app you may have. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/Mo1qneMp7e4

28 Maalis 201811min

635: Viber Head of UA, Moshi Blum

635: Viber Head of UA, Moshi Blum

What more do I have to say than I have the Head of User Acquisition at Viber, Moshi Blum. Viber has more than 1B registered users and you will discover how to not cannibalize your organic traffic, the importance of fraud in paid acquisition campaigns and how to launch and dominate a brand new country. Moshi Blum is the Head of User Acquisition at Viber.

27 Maalis 201836min

How to Launch a Really Big App Idea

How to Launch a Really Big App Idea

Coming up,How do you launch an app with a huge idea behind it like a social networking app, a new spin on an existing technology or a new directory? My recommendation is to always start small and hustle your butt off. Sometimes, we forget the early struggles of big brands such as Uber, Air BnB and just see their massive success. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/wZrOu9LXPCU

26 Maalis 20185min

634: How to Capitalize on Alternative App Stores with Simon Gannon

634: How to Capitalize on Alternative App Stores with Simon Gannon

Did you know that there are other App Stores than just Google and Apple? Well today's guest is from a company that makes it so stinky easy for you to distribute on these app stores by just providing a link to your app. Also, you will discover what the biggest alternative App Store is, how to get discovered on these other platforms and how to make some money on them as well. Simon Gannon is the Marketing Director at appScatter.

22 Maalis 201834min

633: Making a Native vs Hybrid App – How to Decide with Jeremy Callahan

633: Making a Native vs Hybrid App – How to Decide with Jeremy Callahan

Coming up, you are going to learn from the app guy himself, Jeremy Callahan. You will discover how to quickly prototype your app, how to decide building a native or hybrid app and most importantly why you need to build your online presence because "if they don't know you, they can't flow you". Jeremy Callahan is the CTO and Founder of Callahan & Associates.

20 Maalis 201833min

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