Top 5 App Monetization Trends You Can’t Ignore for 2026

Top 5 App Monetization Trends You Can’t Ignore for 2026

Struggling to grow your app’s revenue in 2025?

In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights.

We’re joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in 2026, from premium pricing and smarter packaging to hybrid monetization models and beyond.

If you’re stuck or searching for new ways to monetize your app, this is a must-watch episode that shows exactly what’s working right now.

You will discover:

✅ The 5 biggest monetization trends shaping the app industry in 2026

✅ Why premium pricing is the new normal (and users are okay with it)

✅ How smart pricing & packaging boost conversions and ARPU

✅ Why app-to-web checkout is becoming a growth weapon

Learn More:

Connect with Daphne:

https://growthwaves.substack.com/

https://daphnetideman.com/

You can also watch this video here: https://www.youtube.com/live/0WESZA_fj_A

Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀 https://shorturl.at/gmZog

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
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Twitter: ⁠@App Masters
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Jaksot(982)

How to Reduce Customer Churn

How to Reduce Customer Churn

How to recover your churned customers. In this video, you will discover the challenges of winning back customers who have cancelled their trial subscription for your app with Jeff Grang, who is the co-founder and CPO @ Purchasely. Losing customers can be frustrating, but there are steps you can take to bring them back and keep them engaged. We'll cover some proven strategies, such as sending personalized emails, offering exclusive promotions, and providing exceptional customer service. Whether you're a startup or an established business, these tips can help you recover lost revenue and build a loyal customer base. Don't miss out on the opportunity to win back your cancelled app trial customers - watch this video now! You can also watch the video: https://youtu.be/3cljHO7lDHA Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

1 Touko 202310min

A/B Testing Experiments That Generate Big Results

A/B Testing Experiments That Generate Big Results

Discover the tiny A/B tests that you can experiment with that generate massive results. You will learn: - What is A/B Testing - The Do's and Don'ts of A/B Testing - How to optimize your activation funnel - The paywall tests that are generating more revenue Léa is a Product & Growth consultant for consumer apps. She has built digital products for over a decade with the likes of Uptime, the 5-min knowledge app that was nominated top Android Apps of 2021, and Bumble & Badoo dating apps used by over 500 million people. App Audits: https://play.google.com/store/apps/details?id=com.blizz.wtmp.snap.intruder.lockwatch https://apps.apple.com/us/app/waiter-pal-tip-tracker/id1619187216 You can also watch the video: https://youtube.com/live/Yl0OiRwRC90 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

1 Touko 20231h 13min

Copy This Email Marketing Sequence to Increase App Subscriptions

Copy This Email Marketing Sequence to Increase App Subscriptions

Discover the simplest email marketing strategy that you can use to increase your app’s monetization. Jake Mor, CEO and Co-Founder of Superwall, suggests sending one email a day for the first 30 days with a simple GIF and a call to action to subscribe. You will also discover how to use push notifications to re-engage your users. You can also watch the video: https://youtu.be/KSkTeoQIwik Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

25 Huhti 20234min

App Monetization & Growth Masterclass

App Monetization & Growth Masterclass

Improving your app monetization has 4X the impact on growth compared to acquisition. In this masterclass, Steve will break down the latest and greatest when it comes to app monetization. You will discover the tiny A/B tests and it's impact on conversions along with all the features that you should care about when trying to grow your app business. App Audits: https://play.google.com/store/apps/details?id=com.codium.hydrocoach https://believeaffirmations.com/ You can also watch the video: https://youtube.com/live/COw4azJMAk4 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

24 Huhti 20231h 8min

Leveraging paywall to maximize revenue from subscriptions

Leveraging paywall to maximize revenue from subscriptions

Check out this must-watch video on paywalls! Learn about the pros and cons of hard paywalls, "limited time offers," and more from Jake Mor, Co-Founder & CEO at Superwall. Find out how to optimize your paywall strategy to increase revenue, boost install-to-conversion rates, and improve user experience. You can watch this video: https://youtu.be/CDY2hkkWyXE Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

20 Huhti 202311min

7 Simple Strategies to Increase App Monetization

7 Simple Strategies to Increase App Monetization

In this video, we will discuss simple strategies that can be used to increase your subscription revenue. Featured in the video is Jake Mor, who is the Co-Founder & CEO at Superwall. Having built and scaled a paywall from scratch, Jake has studied several paywalls and is an expert in his field. In this video, he shares 7 critical insights on the best practice and usage of paywalls related to: 1. Showing a paywall on all APP installs 2. Nailing your messaging 3. Product features 4. Showing paywall during onboarding 5. His highest ranking onboarding flow 6. Paywall on every app open 7. Video before paywall Watch the full 1 hour long interview: https://www.youtube.com/watch?v=h_9dyOe3ufA Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

18 Huhti 20237min

How to Sell Your Subscription App

How to Sell Your Subscription App

Today's guest is Eric Crowley who is a Partner at GP Bullhound where they support entrepreneurs of consumer subscription software companies as they look to raise capital or undergo M&A or an exit. You will discover: - The Entrepreneurial Clock Framework - what to focus on depending on what stage the company is in - The Upside Triangle and why the riches are in the niches - Is there really subscription fatigue? - And are upfront paid apps coming back? App Audits: https://apps.apple.com/us/app/litpro-mx-gps-lap-timer/id940870782 https://apps.apple.com/us/app/gardenize-plant-care-journal/id1118448120 You can watch this video: https://youtube.com/live/0tNwnV6f_48https://youtube.com/live/0tNwnV6f_48 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

17 Huhti 20231h 13min

Maintaining a Mobile App in 2023: Key Strategies for Success

Maintaining a Mobile App in 2023: Key Strategies for Success

If you're looking to make a splash in the app market, it's important to understand the latest strategies and trends. In this video, we'll be sharing three key tips to help you take your app to the next level. Firstly, prioritizing user feedback is essential in creating an app that meets the needs of your target audience. By actively seeking out and listening to user feedback, you can gain valuable insights into what users love about your app and what needs improvement. This feedback can help you make informed decisions about app development and prioritize features that will make the biggest impact on user experience. Secondly, investing in the right marketing channels can make all the difference in your app's success. With so many marketing options available, it's crucial to focus on the channels that will reach your target audience most effectively. Whether it's social media advertising, influencer partnerships, or targeted search ads, choosing the right marketing channels can help you reach new users and grow your user base. Finally, converting installs into customers is key to monetizing your app and generating revenue. By offering in-app purchases, subscription options, or advertising opportunities, you can create a sustainable business model that supports ongoing app development and growth. It's important to strike the right balance between monetization and user experience, so be sure to test different approaches and listen to user feedback to find the right strategy for your app. Today's guest is the founder of Vermillion Sky. They help companies build mobile apps that increase their bottom line. Ken Vermeille is the Founder of Vermillion Sky. Learn More: https://vermillionsky.com/startups/maintaining-a-mobile-app-in-2023-key-strategies-for-success/ App Audits: https://play.google.com/store/apps/details?id=com.bluethread.bluethread https://apps.apple.com/us/app/ai-photo-enhance-unblur-clear/id1599612633 You can watch this video: https://youtube.com/live/hl3SmTrLyV4 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTubeInstagram: @stevepyoungTwitter: @stevepyoungTikTok: @stevepyoungFacebook: App Masters ***************

10 Huhti 20231h 7min

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