Top 5 App Monetization Trends You Can’t Ignore for 2026

Top 5 App Monetization Trends You Can’t Ignore for 2026

Struggling to grow your app’s revenue in 2025?

In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights.

We’re joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in 2026, from premium pricing and smarter packaging to hybrid monetization models and beyond.

If you’re stuck or searching for new ways to monetize your app, this is a must-watch episode that shows exactly what’s working right now.

You will discover:

✅ The 5 biggest monetization trends shaping the app industry in 2026

✅ Why premium pricing is the new normal (and users are okay with it)

✅ How smart pricing & packaging boost conversions and ARPU

✅ Why app-to-web checkout is becoming a growth weapon

Learn More:

Connect with Daphne:

https://growthwaves.substack.com/

https://daphnetideman.com/

You can also watch this video here: https://www.youtube.com/live/0WESZA_fj_A

Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀 https://shorturl.at/gmZog

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

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Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Jaksot(983)

App Store Optimization A/B Testing with Geeklab

App Store Optimization A/B Testing with Geeklab

Jesse Lempiäinen is the Co-Founder at Geeklab. Geeklab allows you to A/B test different store pages to improve your app store conversion and lower your CPIs. Topics covered: (06:12) In order of priority, what should you first A/B test (icon, screenshots, etc)? (08:35) Do app preview videos increase conversions? (12:20) Do black hat ASO techniques work? (20:35) Moonshades App Audit (28:55) Portrait vs landscape screenshots which ones convert better? (31:37) What causes billing error issues (34:10) Here's a process for validating an app idea before you build it (40:30) Word Games App Audit (45:30) Dosl App Audit (58:30) Kidcentric Appp Audit *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** SPONSORS Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

20 Elo 20201h 16min

797: How to Have an Investor Mindset While Building The Product with Susie Hultquist

797: How to Have an Investor Mindset While Building The Product with Susie Hultquist

Today's guest spent the the bulk of her career as an investor and most recently managing $2 billion of Consumer Stocks. You are about to discover how she made sure her idea can be a sustainable business, how she created brand ambassadors, and finally how to create a brand not just a product. Susie Hultquist is the Founder and CEO of Spokin. Show Mentions: - Fav app:Goop - Fav book: Barking Up The Wrong Tree *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

18 Elo 202039min

Growth & Monetization for Game Devs with Tom Hammond

Growth & Monetization for Game Devs with Tom Hammond

Tom Hammond, Co-Founder and CEO at TheoremReach where they help developers earn more revenue by easily adding fun, rewarded surveys to your app. *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

13 Elo 202056min

796: How to Approach Growth in the Telehealth Market with Felix Huang

796: How to Approach Growth in the Telehealth Market with Felix Huang

Today's guest is the Growth Marketing Manager for a TELUS Health. You will discover how they are using SMS marketing to grow their app downloads, how showing too many features in an ad campaign completely failed and how they are optimizing their onboarding experience to reduce friction. Felix Huang is the Growth Marketing Manager at Babylon by TELUS Health. Show Mentions: - Fav app: Motivation JobGet *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

11 Elo 202026min

Try This If Your Users Are NOT Coming Back to Your App

Try This If Your Users Are NOT Coming Back to Your App

Today you are going to discover an easy, simple step by step way that you can ask users to enable the push notifications and the simple drip campaign that you can use to bring your users back into the app and eventually close that sale. Watch this video on Youtube: https://youtu.be/nSihido1IPA Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

10 Elo 202010min

App Store Optimization Live with Steve P. Young

App Store Optimization Live with Steve P. Young

Every question you wanted to know about ASO answered live with yours truly. You will discover how to spy on your competitors' Spanish Mexico localization, how keyword density affects keyword rankings, and how to utilize and amplify a giveaway campaign to drive downloads and reviews. *************** Join us live every Friday at 9am PST on YouTube! Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue. Get your app audited. *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

6 Elo 202056min

How to Increase Virality for Your App

How to Increase Virality for Your App

Use this simple framework to increase your app's virality. You better have users Make your customers look good Create a win-win for both users Watch this video on Youtube: https://youtu.be/r-sJlq0iyoY Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/ *************** Check out our app marketing agency. Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

5 Elo 20209min

795: How to Increase Your Subscriptions with Fritz Charles

795: How to Increase Your Subscriptions with Fritz Charles

Coming up is a friend of mine who is the Head of Growth at Universe. You will discover how to figure out the right pricing for your subscription plan, the philosophy of having trials on your subscriptions, do indie developers need to figure out LTV? Fritz Charles is the Head of Growth at Universe. Show Mentions - RevenueCat - ChartMogul - Copilot - Coin Gamma Podcast - Fritz's Interview on Earn Your Leisure *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

4 Elo 202041min

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