App Store Optimization for Google Play: Top 10 Factors
Coming up, we have my friend, Sarmad Sultan, to highlight the 10 most important factors when it comes to Google Play optimization. From on-page meta data to off-page meta data. And he talks about the most overlooked factors that big companies forget about. Watch Video on YouTube and Subscribe to our Channel: https://https:/w.youtube.com/watch?v=5l61U1lFwSo
17 Touko 201924min
Instagram Advertising: How to Lower Your Cost Per Install (CPIs)
Want to know how to drive insanely low CPIs through Instagram advertising? Well, I got a great tip from my podcast guest, Esther Crawford Co-Founder and CEO at Squad, who shared it during our podcast interview. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=83grUinZypo
15 Touko 20194min
731: What’s Working in Mobile Advertising Today
Coming up is a recording from our last virtual summit where you will discover what's working in mobile advertising today including why short form video content is crushing it, how to make playable ads work for you and the potential of Messenger ads. Shamanth Rao is CEO at RocketShip HQ and the cost of the How Things Grow podcast.
14 Touko 201931min
The Best Pricing Plan for Subscription Mobile Apps
Does a monthly, quarterly or yearly plan work best for subscription based app? Well I have my friend, Rich Wagstaff, share how he grew his revenue 50% with a simple pricing plan change. Also, you will discover his strategy for sustained app growth. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/oVkCDLSprjU
10 Touko 20197min
Multi-Channel App Marketing Campaigns for Retention
You will discover examples of multi-channel app marketing campaigns to better engage and retain your users. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=Mgoltgipvis
8 Touko 20196min
730: The Technology to Help You Scale a Mobile Game with Christian Calderon
We have the former CRO at Ketchapp, Christian Calderon. You will discover his go-to strategy for increasing mobile game retention, how his new company helps developers with the marketability of their games and what indie game developers are missing when launching a game. Christian Calderon is the Co-Founder and CEO at Gamejam
7 Touko 201935min
Mobile Growth vs Mobile Features: How to Decide
Want to know if you should be building new features or driving more growth for your app? In this video, we talk about the "staircase" approach to building a sustainable app business. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/sSnTSxLqKxE
1 Touko 20195min
729: Launch Early to Launch Successfully with Squad CEO, Esther Crawford
We have Esther Crawford, CEO and Co-Founder at Squad. You will discover how she pivoted the company to its current form, how she got initial users on Instagram and the type of ads that worked the best, and how hitting the top charts in smaller countries allowed her to have a network effect. This episode is tactical and inspiring -- just the way I like it. Esther Crawford is the Co-Founder and CEO at
30 Huhti 201947min
