Selena's Viral Glow: Rare Beauty, Mental Health, and Maximalist Makeup Debates

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Selena Gomez has made headlines this week with a string of high-profile public appearances, business collaborations, and plenty of social media buzz that could have lasting biographical significance. Most notably, Selena and her husband Benny Blanco stepped out together for the first time as a married couple at the 2025 Academy Museum Gala in Los Angeles, marking their official debut since tying the knot in a private ceremony in Santa Barbara in late September. She dazzled in a custom Giorgio Armani Privé gown, and the couple’s affectionate chemistry kept photographers busy all night as reported by Just Jared and IMDb. Fans have been quick to comment on Gomez’s visible glow, joking online about her “post-wedding radiance” and fueling speculation that this new chapter could usher in more collaborative projects with Blanco.

Selena continued her streak of public impact with the third annual Rare Impact Fund Benefit, hosted at Nya Studios in Los Angeles. The event spotlighted youth mental health awareness and is intricately tied to her Rare Beauty brand, which since inception donates 1 percent of sales to the Rare Impact Fund. Benny Blanco was by her side, drawing headlines for both his support and the couple’s chemistry onstage. The guest list included mental health advocates like Tay Lautner and celebrities such as Jay and Radhi Shetty. Gomez addressed the crowd about her personal mental health journey, emphasizing the importance of accessible help for young people, and described the event as focused on the future of mental health initiatives, as highlighted in ABC News.

Business activity aligned seamlessly with her philanthropic focus as Pacsun unveiled its exclusive Rare DNM Edit denim collection at the benefit gala. The collaboration merges elevated street fashion with charitable intent, aiming profits from trendy new baggy jeans and statement jackets directly at supporting mental health initiatives. Pacsun’s CEO Brie Olson described the partnership as "style with purpose," and Rare Impact President Elyse Cohen echoed how empowering the next generation remains a central mission reported by PR Newswire.

Her beauty choices also ignited major social media debates. At the Rare Impact Fund benefit, Selena’s makeup drew viral commentary for embracing maximalist early 2000s glam, especially her taupe lips and abundant blush. While her manicure and sleek bob hairstyle were widely praised, online critics scrutinized her lip liner and shade, with some calling it “diabolical.” The look became the subject of side-by-side posts and memes, raising questions about authenticity and the relationship between celebrity beauty branding and personal experimentation as described in Vogue and Parade.

Beyond the event carpet, social media platforms have been flooded with candid shots and beauty breakdowns, including Rare Beauty’s own Instagram sharing detailed product rundowns. Fans discussed everything from her “wedding glow” to her sun-kissed tan and debated her brow and lip choices. The divided opinions reflect Selena’s continually evolving public persona—balancing risks, glamour, and her commitment to real, meaningful causes.

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